Driving Digital Deeper Into Our DNA at HCB … and for Our Clients

September 5, 2018Experience, Industry, Innovation, Marketing, Technology

Business is digital — and the healthcare space is no exception. Digitally empowered patients and customers are leading the way, emitting a digital data exhaust that begs to be harnessed. And with the availability of tools to make sense of it all (e.g., AI, social listening, software engineers, machine learning), coupled with the fact that manufacturers are increasingly steering their spend towards digital (albeit slowly), while hospitals are adapting more quickly, digital is finally moving from the margin to the middle. So, if business is digital, then digital needs to mean business. Given today’s realities, clients need a deeply skilled, digitally savvy partner and organization to help them not just keep pace, but fundamentally transform their business so they can create competitive advantage and better serve their customers. That’s why I’m …

Point-Of-Care Innovation: The Evolution of Medical Interactions

May 2, 2018Healthcare, Industry, Innovation, Technology

Point-of-care interactions between patients and healthcare professionals are undergoing significant changes. Whether in the doctor’s office, hospital or pharmacy, new care models are being established that are designed to bring fundamental change to the doctor-patient relationship. At a time when new drug product innovation has slowed down considerably, digital technologies and behavioral shifts are seen as an efficient …

Siri Speaks: A Conversation with the Human Behind the Voice of Siri

April 8, 2018Industry, Innovation, Technology

We usually see Siri spelled in caps and lower case, as if she’s a real person with a very weird name, instead of an application on your phone. But SIRI is in fact an acronym for Speech Interpretation and Recognition Interface. If you require a more intimate relationship with the voice on your phone, take comfort knowing that Siri also means “beautiful woman who leads you to victory” in Norwegian. One of its inventors, a Norwegian named …