Six Tips for Improving Your Localization Strategy in a Global Market

November 15, 2018Experience, Industry, Innovation, Marketing, Technology

The digital revolution has expanded our customer markets from local programs to global proportions. We now have access to a much broader target that’s easily reached via social or mobile around the world. However, today’s marketers should not make the mistake of assuming that a “smaller world” means a smaller message. While targets can be reached more efficiently, we must still apply the same discipline of crafting the right story for the right audience. Take the time to consider each and every audience and what drives them to action and then begin that dialogue. Here are the basics to take your global strategy and make it applicable on a local level: 1. Understand the market through listening! Who knows a market, its dynamics and the culture better than its natives? Leverage opportunities with resident experts in the form of in-country employees, partners, staff …

How to Make a Cross-Cultural Global Team Succeed? Communication.

October 9, 2018Culture, Experience, Listening, Technology

Before I came to work as the CFO of HCB Health, I was the Global Controller of a very large design firm. My finance team was in the U.S., EMEA and APAC, and we shared treasury and tax with our holding company in India. I learned that working with a global team presents many challenges that managers often overlook, and, if ignored, they can slowly degrade the overall team dynamics. It seems obvious that regular and frequent communication is the key to success. Duh? Sounds so easy. However, it’s not so easy …

Driving Digital Deeper Into Our DNA at HCB … and for Our Clients

September 5, 2018Experience, Industry, Innovation, Marketing, Technology

Business is digital — and the healthcare space is no exception. Digitally empowered patients and customers are leading the way, emitting a digital data exhaust that begs to be harnessed. And with the availability of tools to make sense of it all (e.g., AI, social listening, software engineers, machine learning), coupled with the fact that manufacturers are increasingly steering their spend towards digital (albeit slowly), while hospitals are adapting more quickly, digital is finally moving from the margin to the middle. So, …

Point-Of-Care Innovation: The Evolution of Medical Interactions

May 2, 2018Healthcare, Industry, Innovation, Technology

Point-of-care interactions between patients and healthcare professionals are undergoing significant changes. Whether in the doctor’s office, hospital or pharmacy, new care models are being established that are designed to bring fundamental change to the doctor-patient relationship. At a time when new drug product innovation has slowed down considerably, digital technologies and behavioral shifts are seen as an efficient and effective way to create patient-centric improvements. Observing macro-trends in point-of-care destinations can reveal a lot about the potential for improved patient outcomes. That information is further enriched by listening. Listening to conversations can tell us a lot about where doctor-patient relationships currently stand, how they are evolving and where the future is headed. If improved patient outcomes is the goal, observation and listening is the way there. Mike Collette, CEO of PatientPoint, and Nanette Oddo, vice president of Phreesia, are co-chairs of …