Digital is Hear. Are you Listening?

April 12, 2019Healthcare, Industry, Listening, Technology

An abridged version of this article appeared in the April issue of Healthcare Marketer’s Exchange http://hmexchange.com/archive/Foster_0419.pdf The healthcare industry and healthcare marketing have changed significantly in the last few years — greatly driven by digitally empowered patients, caregivers and healthcare professionals  engaging each other online in ever-increasing frequency and numbers. …

How to Make a Cross-Cultural Global Team Succeed? Communication.

October 9, 2018Culture, Experience, Listening, Technology

Before I came to work as the CFO of HCB Health, I was the Global Controller of a very large design firm. My finance team was in the U.S., EMEA and APAC, and we shared treasury and tax with our holding company in India. I learned that working with a global team presents many challenges that managers often overlook, and, if ignored, they can slowly degrade the overall team dynamics. It seems obvious that …

Driving Digital Deeper Into Our DNA at HCB … and for Our Clients

September 5, 2018Experience, Industry, Innovation, Marketing, Technology

Business is digital — and the healthcare space is no exception. Digitally empowered patients and customers are leading the way, emitting a digital data exhaust that begs to be harnessed. And with the availability of tools to make sense of it all (e.g., AI, social listening, software engineers, machine learning), coupled with the fact that manufacturers are increasingly steering their spend towards digital (albeit slowly), while hospitals are adapting more quickly, digital is finally moving from the margin to the middle. So, if business is digital, then digital needs to mean business. Given today’s realities, clients need a deeply skilled, digitally savvy partner …

Point-Of-Care Innovation: The Evolution of Medical Interactions

May 2, 2018Healthcare, Industry, Innovation, Technology

Point-of-care interactions between patients and healthcare professionals are undergoing significant changes. Whether in the doctor’s office, hospital or pharmacy, new care models are being established that are designed to bring fundamental change to the doctor-patient relationship. At a time when new drug product innovation has slowed down considerably, digital technologies and behavioral shifts are seen as an efficient and effective way to create patient-centric improvements. Observing macro-trends in …

Siri Speaks: A Conversation with the Human Behind the Voice of Siri

April 8, 2018Industry, Innovation, Technology

We usually see Siri spelled in caps and lower case, as if she’s a real person with a very weird name, instead of an application on your phone. But SIRI is in fact an acronym for Speech Interpretation and Recognition Interface. If you require a more intimate relationship with the voice on your phone, take comfort knowing that Siri also means “beautiful woman who leads you to victory” in Norwegian. One of its inventors, a Norwegian named Dag Kittlaus, once considered Siri as a name for his daughter – hence the original name of the technology – but the acronym soon followed as a more officious moniker was deemed necessary. And if you want a sample of …