Where healthcare branding finds its harmony

Welcome to HCB

We are a healthcare agency passionate about exploring innovative science to discover its vibrant, resonating voice. Whether you’re starting with a novel molecule or growing an in-market product, you know that the most beloved brands are the ones that customers remember. And it’s that deep connection that will help your life-saving medicine reach the patients who need it most.

You talk, we’ll listen…and together we’ll discover the unique way that your brand can speak to the world.

Brand Voice:

Rebel With A Cause
What's the voice of your brand?

Brand Voice:

Independent Challenger
What's the voice of your brand?

Brand Voice:

Category Trailblazer
What's the voice of your brand?

The voice of your product has endless possibilities waiting to be discovered.

Brand Voice:

Patient Advocate
What's the voice of your brand?

Brand Voice:

Inspirational Leader
What's the voice of your brand?

Brand Voice:

Data-driven Diva
What's the voice of your brand?

Before you go to market, make sure your brand resonates like no other.

The voice of your product has endless possibilities waiting to be discovered.

Brands that we've amplified

Our lead vocalists

At HCB, we’re a diverse group with varied backgrounds brought together by a love of science and a passion for problem solving. Each of us decided to forego the comfort of big agencies to build something special: an independent shop where we can focus our varied talents on you and the success of your brand.

Nothing excites us more than a product’s potential. And we’re honored to have the opportunity to help mold your innovative science into a life-changing brand that can speak to the world.

Kerry Hilton

Kerry Hilton

CEO

Kerry founded the company in 2001 and has helped transform the agency into one of the leading medical marketing firms in the country. After years of driving the creative product, Kerry now serves as HCB Health’s CEO, using his passion for creative thinking to drive the company’s growth. During the past 19 years, Kerry has recruited top-tier talent to lead HCB’s pharmaceutical business, encouraging leaders to think and act with boldness. Additionally, his direction to invest in technology has made digital a cohesive thread that weaves through every client brand.

Kerry has been recognized by PharmaVoice Magazine as one of its top 100 inspiring individuals. With a war chest of creative awards, he is particularly proud of the agency’s 3-time nomination as Agency of the Year by MedAdNews.

Nancy Beesley

Nancy Beesley

President

A founding partner of HCB, Nancy has led the agency in strategy and service for the past 19 years. A native New Yorker who migrated to Austin, she has been the foundation of enduring client relationships and innovative strategies, having launched brands in almost every therapeutic category. As a mentor to colleagues and clients alike, she is committed to bringing out the best in brands and people.

Nancy has been selected as an Austin Woman to Watch, a PharmaVoice top 100 leader, and frequent contributor to the industry trades. She serves as a Board member of the Half Helen Foundation and a member of the HBA and OWL.

Francesco Lucarelli

Francesco Lucarelli

Chief Commercial Officer

As the Chief Commercial Officer, Francesco is responsible for all elements of strategic and creative work production, internal team management, and external client development and satisfaction.

During his more than 20 years in the pharmaceutical and medical device industries, Francesco has overseen product launches and developed results-driven strategy in a wide variety of leadership roles.

He excels at uncovering and responding to customer insights from all perspectives and leveraging key market and stakeholder input to drive strategic direction.

Francesco serves on the Board of Directors for Theravant Corporation and is the founder of The Climb To Beat Breast Cancer.

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Mike Upchurch

Creative Director

Mike has spent his entire career focused on giving healthcare brands a voice that can’t be ignored. Over that 15+ years, he has provided content expertise, creative guidance, and strategic insight for products in more than a dozen therapeutic areas, ranging from household names in cardiology to complex, rare diseases in rheumatology and oncology. Mike is driven by an intense scientific curiosity about the vast potential of medicine to change our world and a desire to communicate that potential in surprising, compelling ways. When he’s not conjuring cliché-busting campaigns, Mike loves trivia contests and even became a Jeopardy! champion in 2020.

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John Adelhelm

Chief Engagement Officer

John’s role as Chief Engagement Officer at HCB Health means that he is responsible for ongoing partnerships with our clients, from the earliest stages through the entire lifecycle. He provides oversight to ensure that our HCB team strengths align with the needs and growth of each assignment. John brings over 20 years of progressive accountability managing impactful account and sales teams to HCB Health. He has extensive knowledge in pharmaceutical agency marketing, working across most therapeutic categories on brands large and small. John has deep experience working with Big Pharma on blockbusters and smaller companies that need to work smarter to ensure their voice is heard. He leverages his expertise in domestic and global pharmaceutical product launches to drive HCP and patient visibility, digital engagement, and brand recognition through effective campaigns.

When not working, you may just find him far off the New Jersey coast hunting pelagic monsters of the deep.

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Lee Randolph

EVP, Management Supervisor

Lee has been in healthcare marketing for almost 25 years, spanning diverse, and high value roles. With deep experience on both pre-launch and launch brands, Lee brings the same custom-tailored, generous approach to any brand, from blockbusters to line extensions. With her unwavering dedication to her clients and internal teams, Lee is a Customer Champion, creating strong strategic partnerships built on innovative thinking and mutual respect and authenticity.

Since 2019, Lee has been integral in establishing and overseeing HCBs expansion into New Jersey. Passionate as a leader, and a strong advocate for work-life balance she believes through teamwork and dedication, together, we can all make a difference.

Mark Davis

Mark Davis

SVP, Multichannel Strategy

Mark is passionate about technology's potential to radically improve the ways that consumers and healthcare professionals deal with health and wellness. He has provided digital leadership and tactical implementation for some of the industry’s biggest and most complex brands, including Xtandi, Imbruvica, Prevnar 13, Remicade, and Simponi. His focus is on creative excellence and outstanding user experience to address business goals using: websites, mobile, apps, paid media, social media, and emerging technologies. Prior to agency life, Mark held senior roles at both Novartis Pharmaceuticals and Merck-Medco where he also combined marketing and technology in creative ways.

What our clients say

Services we offer

The future is personal. A voice is personal, it is unique to each individual and every brand. Medicine is shifting the same way. The future of medicine will bring forth targeted therapies that are customized to each individual whether it is novel cancer treatment, or a device targeted to improving quality of life. HCB is dedicated to building clear, resonant voices for personalized medicine to help pave the way for a healthy future.  Discover your voice.