Another Face of Rare Disease

March 3, 2020Healthcare, Listening, Marketing

The Cattleman of Wall Street My uncle Damon was a legend on Wall Street, as well as the cattle circles of the Texas Hill Country where he was raised. Coming from a family with over 4 generations in the cattle business, Damon would eventually branch out—trade a life in livestock for investment stock—and ascend to one of the highest offices of one of the largest financial institutions in the world—vice president of JPMorgan Chase. Growing up on a ranch, Damon was always a healthy man, but that wasn’t enough to stop one of the rarest progressive neurological disorders from taking him from us within 5 months of his diagnosis. Damon was diagnosed with and died of sporadic Creutzfeldt-Jakob (CJD) disease at the age of 57. Creutzfeldt-Jakob disease is a rare, degenerative, fatal brain disorder It affects roughly 1 out of …

Another Face of Rare Disease

February 28, 2020Healthcare, Listening, Marketing

HCB Health’s CFO, Kathie Jones, shares her personal story of her family’s journey with Rare Disease My son was born with a rare genetic disease called Primary Immune Deficiency. This is when your body doesn’t produce a critical component of your immune system. The most abundant type of antibody, immunoglobulin (IgG), is found in all body fluids and protects against bacterial and viral infections. …

The Many Faces of Rare Disease

February 26, 2020Healthcare, Industry, Listening, Marketing

There’s a rare, but very special day coming this week…Rare Disease Day is February 29! This year, the National Organization of Rare Disorders (NORD), has a theme around zebras and the hashtag #showyourstripes. It is true that zebras are rare, but it actually comes from an old adage that medical students are taught early in med school. The idea is that “when you’re deciphering a patient’s symptoms and you hear hoofbeats, think horses, not zebras.” What they are teaching our future doctors is that it’s not usually the rare thing, it’s something much …

HCB Health Increases Reach & Influence With Opening of New Jersey Office

November 18, 2019Culture, Experience, Healthcare, Industry, Innovation, Marketing, News

HCB Health Increases Reach & Influence With Opening of New Jersey Office HCB’s third office focused on serving large-scale pharma clients in the tri-state region; staff expected to grow to 25 in next year. PARSIPPANY, NJ, AUSTIN & CHICAGO; (November 13, 2019) – HCB Health, one of the country’s leading independent healthcare communications agencies, has opened a third office in Parsippany, New Jersey, to serve new and existing clients. The office will also draw local high-caliber talent and provide dedicated local resources to HCB’s new East Coast-based clients. HCB expects the current 10-person staff to grow to a dozen by the end of 2019 and to 25 by the end of 2020. The firm is actively recruiting to fill positions in the NJ office in account services, creative, …

Challenging Goliath: Creative, an Interview With Amy Hansen

June 13, 2019Culture, Experience, Industry, Marketing

Recently, Francesco Lucarelli teamed up with eyeforpharma to write about being an underdog in our industry. The piece sparked conversation amongst the agency regarding how underdogs can fight goliaths in specific areas like digital, media and creative. We sat down with SVP Executive Creative Director Amy Hansen to talk through the age-old David vs. Goliath tale and how it relates to paid media within the medical advertising space.   What are the biggest advantages of being an underdog or upstart company working to break into a space owned by goliaths? The ability to be agile and move fast and take risks in ways that can be more difficult for larger companies.   In the last decade, how have things changed for underdogs? Do you feel it’s easier to be an upstart today than it was 10-15 years ago? I don’t really know. In one sense, I feel like there are …

The Road to Expert: How to Become an Analytics Specialist

June 5, 2019Experience, Industry, Innovation, Marketing, Technology

Teachers often say it’s important to have a well-rounded education. Diversify your learning. You never know how the information you learn today will be applied in the future. Let’s be honest…teachers usually are right, but even my former math teachers would probably be shocked to learn that I work with numbers daily. I was never a math whiz, often sought extra help with algebra and geometry, and never dared to enroll in trigonometry. So, how did I stumble into an analytics job? I graduated with a double major in public relations and Spanish and then went on to get my master’s in public policy and administration. Math degree? Nope! Not even close. As a 24-year-old fresh out of grad school, I thought my career path would include nonprofit management, but life often takes twists and turns that we can’t imagine. So, no one is …

Transforming Digital: Domino’s Pizza?

May 24, 2019Culture, Experience, Innovation, Marketing, Technology

Last Friday, I was able to crash Modern Healthcare’s Healthcare Transformation Summit here in Austin. Our Chief Digital Officer Colin Foster sat on a panel with some outstanding industry peers to discuss healthcare’s digital transformation. The conversation hosted by David Chou was extremely interesting and insightful, but it’s the opening statement that I continue to think about. What company has transformed digital? The obvious answers come to mind: Amazon, Google, Facebook maybe? Sure, those companies have all changed the digital landscape in some way. But Colin, David, Neil Gomes and Anthony Nguyen, MD all seemed to agree on …

What Escher Taught Me About Analytics

May 22, 2019Industry, Innovation, Listening, Marketing, Technology

As an agency, HCB Health has been thinking — and writing — about analytics a lot lately. Even though it’s been a core competency at our agency for several years now, I admit I’ve struggled to fully wrap my arms and head around what it means and how to effectively use it. It has always felt Escher-like in its complexity and infinite possibilities. Where do you start? Where …

Data and Analytics: Changing HCP Media

May 13, 2019Healthcare, Industry, Innovation, Marketing, Technology

We’ve heard a lot about disruption in the media world. All the disruption is the result of a proliferation of digital media tactics, big data and platforms. This disruption has mostly happened in the consumer media world, but over the last couple years, we’ve started to see major changes happening in the world of HCP media. Agencies and clients are finally starting to realize the …

Challenging Goliath: Media, an Interview With Dave Russell

May 6, 2019Culture, Experience, Industry, Marketing, Technology

Recently, Francesco Lucarelli teamed up with eyeforpharma to write about being an underdog in our industry. The piece sparked conversation amongst the agency regarding how underdogs can fight goliaths in specific areas like digital, media and creative. We sat down with VP Media Strategy Dave Russell to talk through the age-old David vs. Goliath tale and how it relates to paid media within the medical advertising space.   What are the biggest advantages of being an underdog or upstart company working to break into a space owned by goliaths? It comes back to the ability to not have as many parameters, rules or regulations. The boundaries are more …