Another Face of Rare Disease

March 3, 2020Healthcare, Listening, Marketing

The Cattleman of Wall Street My uncle Damon was a legend on Wall Street, as well as the cattle circles of the Texas Hill Country where he was raised. Coming from a family with over 4 generations in the cattle business, Damon would eventually branch out—trade a life in livestock for investment stock—and ascend to one of the highest offices of one of the largest financial institutions in the world—vice president of …

Another Face of Rare Disease

February 28, 2020Healthcare, Listening, Marketing

HCB Health’s CFO, Kathie Jones, shares her personal story of her family’s journey with Rare Disease My son was born with a rare genetic disease called Primary Immune Deficiency. This is when your body doesn’t produce a critical component of your immune system. The most abundant type of antibody, immunoglobulin (IgG), is found in all body fluids and protects against bacterial and viral infections. My son, Tristan, was very sick most of his early childhood years. He had respiratory syncytial virus (RSV) during his first 6 months after birth. He had common baby/childhood ailments, such as repeated ear, nose, and throat infections, but they would inevitably turn into pneumonia or bronchitis and send us to the ER time and time again. Many of these ER trips would lead to him getting admitted. At one point, he was on 12 different medicines at the same time. I knew …

The Many Faces of Rare Disease

February 26, 2020Healthcare, Industry, Listening, Marketing

There’s a rare, but very special day coming this week…Rare Disease Day is February 29! This year, the National Organization of Rare Disorders (NORD), has a theme around zebras and the hashtag #showyourstripes. It is true that zebras are rare, but it actually comes from an old adage that medical students are taught early in med school. The idea is that “when you’re deciphering a patient’s symptoms and you hear hoofbeats, think horses, not …

HCB Health Increases Reach & Influence With Opening of New Jersey Office

November 18, 2019Culture, Experience, Healthcare, Industry, Innovation, Marketing, News

HCB Health Increases Reach & Influence With Opening of New Jersey Office HCB’s third office focused on serving large-scale pharma clients in the tri-state region; staff expected to grow to 25 in next year. PARSIPPANY, NJ, AUSTIN & CHICAGO; (November 13, 2019) – HCB Health, one of the country’s leading independent healthcare communications agencies, has opened a third office in Parsippany, New Jersey, to serve new and existing clients. The office will also draw local high-caliber talent and provide dedicated local resources to HCB’s new …

Challenging Goliath: Creative, an Interview With Amy Hansen

June 13, 2019Culture, Experience, Industry, Marketing

Recently, Francesco Lucarelli teamed up with eyeforpharma to write about being an underdog in our industry. The piece sparked conversation amongst the agency regarding how underdogs can fight goliaths in specific areas like digital, media and creative. We sat down with SVP Executive Creative Director Amy Hansen to talk through the age-old David vs. Goliath tale and how it relates to paid media within the medical advertising space.   What are the biggest …

The Road to Expert: How to Become an Analytics Specialist

June 5, 2019Experience, Industry, Innovation, Marketing, Technology

Teachers often say it’s important to have a well-rounded education. Diversify your learning. You never know how the information you learn today will be applied in the future. Let’s be honest…teachers usually are right, but even my former math teachers would probably be shocked to learn that I work with numbers daily. I was never a math whiz, often sought extra help with algebra and geometry, and never dared to enroll in trigonometry. So, how did I stumble into an analytics job? I graduated with a double major in public …

Transforming Digital: Domino’s Pizza?

May 24, 2019Culture, Experience, Innovation, Marketing, Technology

Last Friday, I was able to crash Modern Healthcare’s Healthcare Transformation Summit here in Austin. Our Chief Digital Officer Colin Foster sat on a panel with some outstanding industry peers to discuss healthcare’s digital transformation. The conversation hosted by David Chou was extremely interesting and insightful, but it’s the opening statement that I continue to think about. What company has transformed digital? The obvious answers come to mind: Amazon, Google, Facebook maybe? Sure, those companies have …

What Escher Taught Me About Analytics

May 22, 2019Industry, Innovation, Listening, Marketing, Technology

As an agency, HCB Health has been thinking — and writing — about analytics a lot lately. Even though it’s been a core competency at our agency for several years now, I admit I’ve struggled to fully wrap my arms and head around what it means and how to effectively use it. It has always felt Escher-like in its complexity and infinite possibilities. Where do you start? Where are you going? And how do you know when you’ve arrived? I never imagined that analytics would be the trigger for my existential crisis. Yet here I am, metaphorically frozen in place in Escher’s “House of Stairs.” Of course, I’ve since learned that the reality of analytics is much less dramatic. While you cannot overestimate the vastness of information analytics has to offer, like an Escher painting, it is based in patterns, symmetry and mathematical …

Data and Analytics: Changing HCP Media

May 13, 2019Healthcare, Industry, Innovation, Marketing, Technology

We’ve heard a lot about disruption in the media world. All the disruption is the result of a proliferation of digital media tactics, big data and platforms. This disruption has mostly happened in the consumer media world, but over the last couple years, we’ve started to see major changes happening in the world of HCP media. Agencies and clients are finally starting to realize the benefit of using big data and digital platforms to achieve HCP marketing in a much more efficient and effective way. The disruption we are seeing is coming through two big changes: Utilizing targeting data …

Challenging Goliath: Media, an Interview With Dave Russell

May 6, 2019Culture, Experience, Industry, Marketing, Technology

Recently, Francesco Lucarelli teamed up with eyeforpharma to write about being an underdog in our industry. The piece sparked conversation amongst the agency regarding how underdogs can fight goliaths in specific areas like digital, media and creative. We sat down with VP Media Strategy Dave Russell to talk through the age-old David vs. Goliath tale and how it relates to paid media within the medical advertising space.   What are the biggest advantages of being an underdog or upstart company working to break into a space owned by goliaths? It comes back to the ability to not have as many parameters, rules or regulations. The boundaries are more open, you can be more entrepreneurial, more scrappy, you can get in and wrestle a little more than you can as a goliath. A goliath has certain images they need to keep up. You can kind …