Another Face of Rare Disease

March 3, 2020Healthcare, Listening, Marketing

The Cattleman of Wall Street My uncle Damon was a legend on Wall Street, as well as the cattle circles of the Texas Hill Country where he was raised. Coming from a family with over 4 generations in the cattle business, Damon would eventually branch out—trade a life in livestock for investment stock—and ascend to one of the highest offices of one of the largest financial institutions in the world—vice president of JPMorgan Chase. Growing up on a ranch, Damon was always a healthy man, but that wasn’t enough to stop one of the rarest progressive neurological disorders from taking him from us within 5 months of …

Another Face of Rare Disease

February 28, 2020Healthcare, Listening, Marketing

HCB Health’s CFO, Kathie Jones, shares her personal story of her family’s journey with Rare Disease My son was born with a rare genetic disease called Primary Immune Deficiency. This is when your body doesn’t produce a critical component of your immune system. The most abundant type of antibody, immunoglobulin (IgG), is found in …

The Many Faces of Rare Disease

February 26, 2020Healthcare, Industry, Listening, Marketing

There’s a rare, but very special day coming this week…Rare Disease Day is February 29! This year, the National Organization of Rare Disorders (NORD), has a theme around zebras and the hashtag #showyourstripes. It is true that zebras are rare, but it actually comes from an old adage that medical students are taught early in med school. The idea is that “when you’re deciphering a patient’s symptoms and you hear hoofbeats, think horses, not …

Making Medicine More Human via Artificial Intelligence – A Conversation with Eric Topol, MD

July 16, 2019Healthcare, Innovation, Listening, Uncategorized

Aside from fictional doctors like Marcus Welby, Noah Wylie’s John Carter and Patrick Dempsey’s Derek Shepherd, relatively few physicians have become household names in the same way a celebrity would. And when they have, it hasn’t always been because of the great science they made available to the public (as is the case for the man who is arguably our most famous doctor – more on that below. There are even fewer doctors who can not only be credible to physicians and the public, but to be admired by both. The doctor who best fits that bill today is Eric Topol, author of the recent bestseller, Deep Medicine: How artificial intelligence can make healthcare human again. To give some context around doctor Topol’s …

How we Built a Healthcare Agency Headquartered in Austin, Texas, With 0% Funding and 100% Passion

June 20, 2019Culture, Experience, Healthcare, Industry, Listening

It was the day before 9/11 We all remember the frightening days of 9/11. It was an event in our country’s history that will forever be remembered. That time was also one of hard economic struggle as commerce seemed to come to a screeching halt. Here in Austin, the city was already in a recession after the bursting of the dot com bubble. Tech companies were shedding employees and subleasing office space as fast …

The Power of Why

May 31, 2019Culture, Experience, Listening

By nature, I’m a pretty curious person. I’ve never really been afraid of asking questions. To the annoyance of many at one time or another, I’m sure. Now, as a mom to two toddlers, I realize (daily) what it feels like to be on the other side. Did you know that preschool children ask an average of …

What Escher Taught Me About Analytics

May 22, 2019Industry, Innovation, Listening, Marketing, Technology

As an agency, HCB Health has been thinking — and writing — about analytics a lot lately. Even though it’s been a core competency at our agency for several years now, I admit I’ve struggled to fully wrap my arms and head around what it means and how to effectively use it. It has always felt Escher-like in its complexity and infinite possibilities. Where do you start? Where are you going? And how do you know when you’ve arrived? I never imagined that analytics would be the trigger for my existential crisis. Yet here I am, metaphorically frozen in place in Escher’s “House of Stairs.” Of course, I’ve since learned that the reality of analytics is much less …

Build Your Bottom Line through Effective Listening, Tapping Emotion, & Strong Engagement

April 30, 2019Experience, Industry, Listening, Marketing

This article was originally published by DTC Perspectives on April 30th, 2019. http://www.dtcperspectives.com/build-bottom-line-effective-listening-tapping-emotion-strong-engagement/ Health and wellness, pharmaceutical, and medical-device providers must navigate an ever-evolving and consistently complicated healthcare landscape. Agencies (and corporate marketers) serve a key role in helping their clients problem solve, understand their challenges, and identify critical success factors. How is this best accomplished? Through the power of thorough, intuitive and intentional listening, and strong engagement – with both the client and consumer. It’s critical to tap into that certain …

Digital is Hear. Are you Listening?

April 12, 2019Healthcare, Industry, Listening, Technology

An abridged version of this article appeared in the April issue of Healthcare Marketer’s Exchange http://hmexchange.com/archive/Foster_0419.pdf The healthcare industry and healthcare marketing have changed significantly in the last few years — greatly driven by digitally empowered patients, caregivers and healthcare professionals  engaging each other online in ever-increasing frequency and numbers. The industry is essentially trying to catch up with the consumer. With the U.S. healthcare and pharma industries expecting to spend close to $3B on just digital advertising by 2020*, manufacturers, hospitals and payors are clearly shifting significant resources and budgets to digital and social media programing. They’re investing in diverse types of programing too, including: channel and content development, paid media, influencer engagement programs, …

SXSW 2019: Step Back, Think Bigger

March 13, 2019Culture, Healthcare, Industry, Innovation, Listening

On the final day of the Health & MedTech track at SXSW, I was able to attend the first of a 3-session series centered around “Design for Health.”  At first glance, I thought the topic might be better suited for a true creative to attend. But once I dug into the description, the need to “think bigger” was clear. Working at an advertising agency, I’m conditioned …