How to Make a Cross-Cultural Global Team Succeed? Communication.

October 9, 2018Culture, Experience, Listening, Technology

Before I came to work as the CFO of HCB Health, I was the Global Controller of a very large design firm. My finance team was in the U.S., EMEA and APAC, and we shared treasury and tax with our holding company in India. I learned that working with a global team presents many challenges that managers often overlook, and, if ignored, they can slowly degrade the overall team dynamics. It seems obvious that regular and frequent communication is the key to success. Duh? Sounds so easy. However, it’s not so easy when you are speaking to team members for whom English is not their first language. While numbers are the universal language, the complex business transactions we discussed created confusion more than once. There were also time differences. Your morning is your team member’s evening. You must accommodate time zones and be …

Curiosity Didn’t Kill the Cat. It Was Ignorance. (Curiosity Was Framed.)

October 4, 2018Culture, Listening, Marketing

The world’s greatest inventions, discoveries, innovations, products, services and companies all have one thing in common. They all blossomed from the seed of curiosity. When curiosity is nurtured and pursued, anything can come from it. But it can’t be passive or accidental. It must be as natural and active as our beating heart in order to see its fruits. At HCB, we’ve made it one of our core values because we believe curiosity is how we got here. It’s why our …

Yes, My Degree in Bass Performance Really Does Apply to My Job in Advertising

September 21, 2018Culture, Experience, Listening, Marketing

And a one … and a two … and a one, two, three, go! I guess by now I shouldn’t be surprised at how many musicians there are in advertising — hell, I’m one of them. Everywhere I’ve worked, there have been guitarists, drummers, singers, pianists … and, perhaps most importantly, bassists. (Can you guess what I play?) My degree is in Popular Music Performance. It’s an unusual degree, I’ll grant you, and it never fails to come up in job interviews. So, after 11 years as a …

Can Company Culture Transcend State Lines?

September 17, 2018Culture, Listening

My name’s Anastasia. I’m a project manager in our Chicago office. Yup, that’s right, HCB occupies several locations in the states and I’m part of the Windy City Crew. That’s probably got you wondering … If these guys work in different states, can their culture of listening (and being work besties) transcend state lines? YOU BET. I’ve worked at HCB for almost four years and have gotten to know many Austin colleagues as well as if we were cube neighbors, which has taught me that nothing …

“Yes, and !” What Improv Taught Me About Business

August 24, 2018Culture, Experience, Industry, Listening, Marketing

As with most extroverts, talking has always come easy to me. I love to discuss, debate, share and present. I’m in my element when I’m standing in front of a group of people and have always enjoyed performing. So when a friend asked me to sign up for improv classes at Second City in Chicago, it seemed like a no-brainer. Surely I would follow the likes of Tina Fey and be on my way to “Saturday Night Live” in no time! After all, I was good at talking and fancied myself to have a great sense of humor. …

Trouble Connecting? Take it Offline

August 8, 2018Culture, Industry, Listening, Marketing

Have you ever received an email that you had to read a few times? The first time you read it, you detect a subtle attitude from the author. The second time you think it’s just sarcasm. Finally, you decide it’s not attitude; they are actually mad. Yup, their clipped language and lack of a friendly sign-off mean they are angry. So what do you do? First you react. Then you respond. You phrase your …

Cultivating a Culture of Listening

August 1, 2018Culture, Listening, Marketing

Hi there! Welcome to HCB’s first ever culture post! I bet you didn’t know you were coming to a healthcare marketing blog to read about culture, huh? Well you actually came to the right blog, because I happen to be heavily steeped in all things “culture.” Corporate culture? Check. Pop culture? Sure! Cheese curds? OH YEAH. But first, let me introduce myself. My name is Amber, and I’m the office manager/social media manager for our Austin office. I spend most of my time planning office parties and surfing the web. …

What Does It Mean to Be the Listening Agency?

June 29, 2018Culture, Healthcare, Industry, Listening, Marketing

A few years ago, I began doing executive coaching as a new discipline for the agency, after a few C-level clients asked me to work with some of their senior staff members to improve their leadership and communication skills. “Me?” I thought, “Why me?” But then I thought about the common theme that almost every former client had shared about …

Listen Globally, Act Locally

June 15, 2018Culture, Experience, Healthcare, Industry, Listening, Marketing

There is a paradox at play in the world of global marketing. We live in an age where the expectation is that messages can be shared instantaneously across the boundaries of time, language and location. We are more connected than we have ever been, yet we still are not a unified world. What motivates …