Making DNA Analysis the Clinical SOP

August 19, 2019Experience, Healthcare, Innovation

When my BRCA test came back negative, that wasn’t the only reason I felt lucky. I felt lucky that I knew my family history for breast cancer. Without that awareness, the idea of genetic testing wouldn’t have occurred to me or my doctor. I felt lucky that the BRCA test was financially accessible. …

Making Medicine More Human via Artificial Intelligence – A Conversation with Eric Topol, MD

July 16, 2019Healthcare, Innovation, Listening, Uncategorized

Aside from fictional doctors like Marcus Welby, Noah Wylie’s John Carter and Patrick Dempsey’s Derek Shepherd, relatively few physicians have become household names in the same way a celebrity would. And when they have, it hasn’t always been because of the great science they made available to the public (as is the case for the man who is arguably our most famous doctor – more on that below. There are even fewer doctors who can not only be credible to physicians and the public, but to be admired by both. The doctor who best fits that bill today is Eric Topol, author of the recent …

The Road to Expert: How to Become an Analytics Specialist

June 5, 2019Experience, Industry, Innovation, Marketing, Technology

Teachers often say it’s important to have a well-rounded education. Diversify your learning. You never know how the information you learn today will be applied in the future. Let’s be honest…teachers usually are right, but even my former math teachers would probably be shocked to learn that I work with numbers daily. I was never a math whiz, often sought extra help with algebra and geometry, and never dared to enroll in trigonometry. So, how did I stumble into an analytics job? I graduated with a double major in public relations and Spanish and then went on to get my master’s in public policy …

The New Genetic Testing Frontier

May 28, 2019Experience, Healthcare, Industry, Innovation

Many years ago, a smart man from my first agency where I began a significant portion of my healthcare marketing career talked about the frontier of personalized medicine. The idea of personalized medicines giving targeted therapies to “cure” patients was a main driver of my desire to build my entire career in healthcare marketing. While I knew full well that I started a pathway of my career working with big pharma, where friends at parties would challenge how I could work for corporate entities with so many ethical challenges, I still knew that my pursuits in the industry would always think of the patients’ needs, first and foremost. I knew that everything I wanted to recommend to my …

Transforming Digital: Domino’s Pizza?

May 24, 2019Culture, Experience, Innovation, Marketing, Technology

Last Friday, I was able to crash Modern Healthcare’s Healthcare Transformation Summit here in Austin. Our Chief Digital Officer Colin Foster sat on a panel with some outstanding industry peers to discuss healthcare’s digital transformation. The conversation hosted by David Chou was extremely interesting and insightful, but it’s the opening statement that …

What Escher Taught Me About Analytics

May 22, 2019Industry, Innovation, Listening, Marketing, Technology

As an agency, HCB Health has been thinking — and writing — about analytics a lot lately. Even though it’s been a core competency at our agency for several years now, I admit I’ve struggled to fully wrap my arms and head around what it means and how to effectively use it. It has always felt Escher-like in its complexity and infinite possibilities. Where do you start? Where are you going? And how do you know when you’ve arrived? I never imagined that analytics would be the trigger for my existential crisis. Yet here I …

What Healthcare’s Changing Media Landscape and Battle for Revenue Mean to You

May 16, 2019Experience, Industry, Innovation, Technology

At HCB Health, we take great pride in being the listening agency. Listening to our clients, consumers, and the broader marketplace helps us get perspective about where things are headed in our industry. And from what I’m seeing and hearing, there is a storm brewing in healthcare (HC) publishing. The storm is disruption, and it’s the same storm that’s been pounding consumer media for many years. The similarities I see are shocking. The outcomes will be very similar if the HC publishers do not make the necessary adjustments to weather …

Data and Analytics: Changing HCP Media

May 13, 2019Healthcare, Industry, Innovation, Marketing, Technology

We’ve heard a lot about disruption in the media world. All the disruption is the result of a proliferation of digital media tactics, big data and platforms. This disruption has mostly happened in the consumer media world, but over the last couple years, we’ve started to see major changes happening in the world of HCP media. Agencies and clients are finally starting to realize the benefit of …

Staff Takes: How Will we Look at Analytics Differently in the Next Year?

April 29, 2019Culture, Industry, Innovation, Technology

We asked a handful of people within the agency to think about the constantly changing world of analytics. From digital to creative and everywhere in between, analytical data touches nearly every sector of our business. We wanted to hear what our HCBers had to say about the future of the analytics space. See what some of our staff had to say about the subject below. How will we look at analytics differently in the next year? I think the lens through which we look at analytics is ever changing. Between this and the amount of data available, it can be difficult for companies to choose and stick with …

Staff Takes: Analytics Open the Door to…

April 18, 2019Experience, Industry, Innovation, Marketing

We asked a handful of people within the agency to think about analytics as it related to their specific job function. Because we live in a world of readily available data, analytics and measurement touch nearly every sector of our business. From digital to creative and everywhere in between, analytics play a significant role in the work we produce as an agency. See what some of our staff had to say about the subject below.   …