HCB Health Increases Reach & Influence With Opening of New Jersey Office

November 18, 2019Culture, Experience, Healthcare, Industry, Innovation, Marketing, News

HCB Health Increases Reach & Influence With Opening of New Jersey Office HCB’s third office focused on serving large-scale pharma clients in the tri-state region; staff expected to grow to 25 in next year. PARSIPPANY, NJ, AUSTIN & CHICAGO; (November 13, 2019) – HCB Health, one of the country’s leading independent healthcare communications agencies, has opened a third office in Parsippany, New Jersey, to serve new and existing clients. The office …

Branding a Sound

November 13, 2019Culture, Experience

Branding a Sound Fuzz, overdrive, chorus, delay, reverb…the list goes on. You’ve definitely heard them. You probably recognize a few of these effects, but do you know what they look like or some of the creative branding that surrounds them? More specifically, I’m talking about guitar effects—particularly pedals. If you are involved in music in any capacity, then you’ve been around them. Maybe you were front row at a concert and took a peek at the shiny devices being stomped on and off during pivotal moments of your favorite songs. Perhaps you’re a musician and have a growing collection of these addicting tools yourself. As a guitar player, I find a lot inspiration in effects pedals. They have a way of opening up …

How Austin Keeps Its Mojo

August 6, 2019Culture

In the past few months, you may have been scrolling through Facebook and seen an article ranking Austin, Texas as the #1 place to live in America for the third year in a row. Maybe as a proud fellow Austinite you shared it yourself. #HumbleBrag. The standings are based on U.S. News & World Report’s analysis of affordability, job prospects, and quality …

Staff Takes: What’s So Great About Chicago?

July 28, 2019Culture

With our offices in Austin and Chicago, HCB has a special appreciation for cities with spirit and a soul. We’ve got several Austin or Chicago natives on our staff, but just as many HCB employees are transplants from the Midwest, East or West Coast. With both cities continually growing and making lists of “best places to live in the US,” it’s no surprise that residents are passionate about their hometown. So, what’s so great about living in a place like Austin or Chicago? Today we hear from our Chicago team…   We asked a handful of our Chicago employees: What’s so great about Chicago?   Living in Chicago is the …

Why Living in Chicago Is Better Than Living on the Coast

July 14, 2019Culture

I have spent the majority of my life living and working on the West Coast, I have a slightly unique perspective on why working and living NOT on a coast has its perks. Interestingly, if you ask any Chicagoan or native of Illinois, they might argue Chicago is on a coast. This conclusion is likely based on the endless water activities happening on Lake Michigan and the electricity of the city during the summer months. I don’t think any Chicagoans are missing out on the coastal fun- in fact, they may have it better. The time difference is usually easy to navigate. Morning meetings are not (normally) more than an hour early- a luxury I did not …

Staff Takes: What’s So Great About Austin?

July 1, 2019Culture

With our offices in Austin and Chicago, HCB has a special appreciation for cities with spirit and a soul. We’ve got several Austin or Chicago natives on our staff, but just as many HCB employees are transplants from the Midwest, East or West Coast. With both cities continually growing and making lists of “best places to live in the US,” it’s no surprise that residents are passionate about their hometown. So, what’s so great about living in a place like Austin or Chicago? We will hear from the Chicago team later this month, but today we focus on HCB’s headquarters: Austin, Texas. We asked a handful of our Austin employees: What’s so great about Austin? To me, living in Austin is so great because of all the different entertainment options available in or just outside of town. There’s a …

Staff Takes: Knowing My Genetic Makeup Allows Me to…

June 24, 2019Culture, Uncategorized

We asked a handful of people within the agency to think about the topic of genetics and ancestry. Within the agency, we discuss and learn about emerging categories and trends such as genomics and the encompassing genetic testing, gene therapy and genetic medicine. But beyond our agency confines, we wanted to know our staff’s thoughts on the matter. See what some of our HCBers had to say about the subject below. Knowing my genetic makeup allows me …

How we Built a Healthcare Agency Headquartered in Austin, Texas, With 0% Funding and 100% Passion

June 20, 2019Culture, Experience, Healthcare, Industry, Listening

It was the day before 9/11 We all remember the frightening days of 9/11. It was an event in our country’s history that will forever be remembered. That time was also one of hard economic struggle as commerce seemed to come to a screeching halt. Here in Austin, the city was already in a recession after the bursting of the dot com bubble. Tech companies were shedding employees and subleasing office space as fast as they could. Planes crashing into buildings only made that scenario worse. So, what did I do when I found out that the ad agency I worked for was closing shop? I negotiated a deal that allowed myself and two others to retain a small medical device client based in San Antonio. My hope was to keep that going for a few months until something better turned …

Challenging Goliath: Creative, an Interview With Amy Hansen

June 13, 2019Culture, Experience, Industry, Marketing

Recently, Francesco Lucarelli teamed up with eyeforpharma to write about being an underdog in our industry. The piece sparked conversation amongst the agency regarding how underdogs can fight goliaths in specific areas like digital, media and creative. We sat down with SVP Executive Creative Director Amy Hansen to talk through the age-old David vs. Goliath tale and how it relates to paid media within the medical advertising space.   What are the biggest advantages …

The Power of Why

May 31, 2019Culture, Experience, Listening

By nature, I’m a pretty curious person. I’ve never really been afraid of asking questions. To the annoyance of many at one time or another, I’m sure. Now, as a mom to two toddlers, I realize (daily) what it feels like to be on the other side. Did you know that preschool children ask an average of 100 questions a day? That’s a lot of questions. Like, a lot of …