An Oreo, a Deviled Egg and a Bloody Suit Walk Into an Office …

November 1, 2018Culture

Hi guys! It’s me, your friendly HCB culture blogger! I’m back to talk to you about my all-time, hands-down, most-favorite holiday ever — Halloween. I LOVE Halloween. I mean, who doesn’t? You get to spend a whole month watching scary movies and then top it off by dressing up like a hotdog and then binge eating candy until you’re nauseous. IT’S THE BEST. And recently, I’ve learned that celebrating it in an office environment is actually a great way to gain some serious insight into your coworkers. Here’s the secret: Pay close attention to the costumes your coworkers wear. Think back …

How to Make a Cross-Cultural Global Team Succeed? Communication.

October 9, 2018Culture, Experience, Listening, Technology

Before I came to work as the CFO of HCB Health, I was the Global Controller of a very large design firm. My finance team was in the U.S., EMEA and APAC, and we shared treasury and tax with our holding company in India. I learned that working with a global team presents many challenges that managers often overlook, and, if ignored, they can slowly degrade the overall team dynamics. It seems obvious that regular and frequent communication is the key to success. Duh? Sounds so easy. However, it’s not so easy when you are speaking to team members …

Curiosity Didn’t Kill the Cat. It Was Ignorance. (Curiosity Was Framed.)

October 4, 2018Culture, Listening, Marketing

The world’s greatest inventions, discoveries, innovations, products, services and companies all have one thing in common. They all blossomed from the seed of curiosity. When curiosity is nurtured and pursued, anything can come from it. But it can’t be passive or accidental. It must be as natural and active as our beating heart in order to see its fruits. At HCB, we’ve made it one of our core values because we believe curiosity is how we got here. It’s why our clients have stuck with us for so long. …

Can Company Culture Transcend State Lines?

September 17, 2018Culture, Listening

My name’s Anastasia. I’m a project manager in our Chicago office. Yup, that’s right, HCB occupies several locations in the states and I’m part of the Windy City Crew. That’s probably got you wondering … If these guys work in different states, can their culture of listening (and being work besties) transcend state lines? YOU BET. I’ve worked at HCB for almost four years and have gotten to know many Austin colleagues as well as if we were cube neighbors, which has taught me that nothing can stop you from forging friendships when you have modern technology at your fingertips. How do long-distance friendships like this grow? Great question. Because, trust me, we know that, without face-to-face contact, making a bond can be tough. Well, …

“Yes, and !” What Improv Taught Me About Business

August 24, 2018Culture, Experience, Industry, Listening, Marketing

As with most extroverts, talking has always come easy to me. I love to discuss, debate, share and present. I’m in my element when I’m standing in front of a group of people and have always enjoyed performing. So when a friend asked me to sign up for improv classes at Second City in Chicago, it seemed like a no-brainer. Surely I would follow the likes of Tina Fey and …

Trouble Connecting? Take it Offline

August 8, 2018Culture, Industry, Listening, Marketing

Have you ever received an email that you had to read a few times? The first time you read it, you detect a subtle attitude from the author. The second time you think it’s just sarcasm. Finally, you decide it’s not attitude; they are actually mad. Yup, their clipped language and lack of a friendly sign-off mean they are angry. So what do you do? First you react. Then you respond. You phrase your response perfectly so that the reader knows “I know you are mad, but here’s why I am right” or “Gosh, I am sorry you are mad. I am such an idiot.” But what happens if …

Cultivating a Culture of Listening

August 1, 2018Culture, Listening, Marketing

Hi there! Welcome to HCB’s first ever culture post! I bet you didn’t know you were coming to a healthcare marketing blog to read about culture, huh? Well you actually came to the right blog, because I happen to be heavily steeped in all things “culture.” Corporate culture? Check. Pop culture? Sure! Cheese curds? OH YEAH. But first, let me introduce myself. My name is Amber, and I’m the office manager/social media manager for our Austin office. I spend most of my time planning office parties and surfing the web. One of my favorite things to do, though, is hang out with my coworkers. Yep, you read that right. My COWORKERS. I’ve been at HCB for five years now, so I’ve had plenty of time to think about what makes my coworkers so much fun to be around, and this …