How Austin Keeps Its Mojo

August 6, 2019Culture

In the past few months, you may have been scrolling through Facebook and seen an article ranking Austin, Texas as the #1 place to live in America for the third year in a row. Maybe as a proud fellow Austinite you shared it yourself. #HumbleBrag. The standings are based on U.S. News & World Report’s analysis of affordability, job prospects, and quality of life in 125 of America’s most populated cities. It’s hard to argue with measures like …

Staff Takes: What’s So Great About Chicago?

July 28, 2019Culture

With our offices in Austin and Chicago, HCB has a special appreciation for cities with spirit and a soul. We’ve got several Austin or Chicago natives on our staff, but just as many HCB employees are transplants from the Midwest, East or West Coast. With both cities continually growing and making lists of “best places to live in the US,” it’s no surprise …

Why Living in Chicago Is Better Than Living on the Coast

July 14, 2019Culture

I have spent the majority of my life living and working on the West Coast, I have a slightly unique perspective on why working and living NOT on a coast has its perks. Interestingly, if you ask any Chicagoan or native of Illinois, they might argue Chicago is on a coast. This conclusion is likely based on the endless water activities happening on Lake Michigan and the electricity of the city during the summer months. I don’t think any Chicagoans are missing out on the coastal fun- in fact, they may have it better. …

Staff Takes: What’s So Great About Austin?

July 1, 2019Culture

With our offices in Austin and Chicago, HCB has a special appreciation for cities with spirit and a soul. We’ve got several Austin or Chicago natives on our staff, but just as many HCB employees are transplants from the Midwest, East or West Coast. With both cities continually growing and making lists of “best places to live in the US,” it’s no surprise that residents are passionate about their hometown. So, what’s so great about living in a place like Austin or Chicago? We will hear from the Chicago team later this month, but today we focus on HCB’s headquarters: Austin, Texas. We asked a handful of our Austin employees: What’s so great …

Staff Takes: Knowing My Genetic Makeup Allows Me to…

June 24, 2019Culture, Uncategorized

We asked a handful of people within the agency to think about the topic of genetics and ancestry. Within the agency, we discuss and learn about emerging categories and trends such as genomics and the encompassing genetic testing, gene therapy and genetic medicine. But beyond our agency confines, we wanted to know our staff’s thoughts on the matter. See what some of our HCBers had to say about the subject below. Knowing my genetic makeup allows me …

How we Built a Healthcare Agency Headquartered in Austin, Texas, With 0% Funding and 100% Passion

June 20, 2019Culture, Experience, Healthcare, Industry, Listening

It was the day before 9/11 We all remember the frightening days of 9/11. It was an event in our country’s history that will forever be remembered. That time was also one of hard economic struggle as commerce seemed to come to a screeching halt. Here in Austin, the city was already in a recession after the bursting of the dot com bubble. Tech companies were shedding employees and subleasing office …

Challenging Goliath: Creative, an Interview With Amy Hansen

June 13, 2019Culture, Experience, Industry, Marketing

Recently, Francesco Lucarelli teamed up with eyeforpharma to write about being an underdog in our industry. The piece sparked conversation amongst the agency regarding how underdogs can fight goliaths in specific areas like digital, media and creative. We sat down with SVP Executive Creative Director Amy Hansen to talk through the age-old David vs. Goliath tale and how it relates to paid media within the medical advertising space.   What are the biggest advantages of being an underdog or upstart company working to break into a space owned by goliaths? The ability to be agile and move fast and take risks in ways that can be more difficult for larger companies.   In the last decade, how have things changed for underdogs? …

The Power of Why

May 31, 2019Culture, Experience, Listening

By nature, I’m a pretty curious person. I’ve never really been afraid of asking questions. To the annoyance of many at one time or another, I’m sure. Now, as a mom to two toddlers, I realize (daily) what it feels like to be on the other side. Did you know that preschool children ask an average of 100 questions a day? That’s …

Transforming Digital: Domino’s Pizza?

May 24, 2019Culture, Experience, Innovation, Marketing, Technology

Last Friday, I was able to crash Modern Healthcare’s Healthcare Transformation Summit here in Austin. Our Chief Digital Officer Colin Foster sat on a panel with some outstanding industry peers to discuss healthcare’s digital transformation. The conversation hosted by David Chou was extremely interesting and insightful, but it’s the opening statement that I continue to think about. What company …

Challenging Goliath: Media, an Interview With Dave Russell

May 6, 2019Culture, Experience, Industry, Marketing, Technology

Recently, Francesco Lucarelli teamed up with eyeforpharma to write about being an underdog in our industry. The piece sparked conversation amongst the agency regarding how underdogs can fight goliaths in specific areas like digital, media and creative. We sat down with VP Media Strategy Dave Russell to talk through the age-old David vs. Goliath tale and how it relates to paid media within the medical advertising space.   What are the biggest advantages of being an underdog or upstart company working to break into a space owned by goliaths? It comes back to the ability to not have as many parameters, rules or regulations. The boundaries are more open, you can be more entrepreneurial, more scrappy, you can get in and wrestle a little more than you can as …