Our latest hits

Dave Russell

Data and Analytics: Changing HCP Media

We’ve heard a lot about disruption in the media world. All the disruption is the result of a proliferation of digital media tactics, big data

Nancy Beesley

Why Leadership is a Genderless Trait

This article was originally published by MM&M on April 18th, 2019. View the original article here: https://www.mmm-online.com/home/opinion/hcbs-nancy-beesley-on-why-leadership-is-a-genderless-trait/ Leadership is a genderless trait. It requires brains,

Francesco Lucarelli

Challenging Goliath – How Underdogs Stand A Fighting Chance

This article was originally published by Eye For Pharma on March 24th, 2019. https://social.eyeforpharma.com/column/challenging-goliath-how-underdogs-stand-fighting-chance   Big Pharma is a formidable beast, but upstarts have a

Colin Foster

Digital is Hear. Are you Listening?

An abridged version of this article appeared in the April issue of Healthcare Marketer’s Exchange http://hmexchange.com/archive/Foster_0419.pdf The healthcare industry and healthcare marketing have changed significantly