HCB launched Avellino Lab’s AvaGen–the first novel genetic test for determining the risk of keratoconus and the presence of corneal dystrophies. We created all foundational elements including positioning, product naming, logo, taglines, and packaging. Our campaign targeted HCPs with both personal and nonpersonal materials including a responsive product website. Patient support materials were also developed as a cohesive part of the launch.
Brand Voice: The Futurist
By crafting AvaGen with the voice of the futurist, the brand inspires confidence that a brighter future lies ahead for patients suffering from keratoconus and corneal dystrophies. Vibrant graphics echo AvaGen’s advanced technology as it clears a path to tomorrow.