The Importance of Mentoring: To the Women That Showed Me the Way

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“If you cannot see where you are going, ask someone who has been there before.” – J Loren Norris One of our most talented up-and-comers, Taylor Watson, had a brilliant idea. To bring this month’s agency fundamental “Be a Mentor” to life, she suggested we have a “thank a mentor” party at the agency. We get together as a group in both offices to write a thank-you note to the people who have helped us get to where we are today. First of all, a written note …

Can Old Sharks Teach Us New Tricks?

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Ever since I was a young boy I have always been fascinated with sharks. Maybe fascinated isn’t the word. Passionate. Is that the right word? Obsessed is probably more accurate. No, it wasn’t because of Jaws but rather all those Jacques Cousteau PBS specials I watched with my dad during my formative years. As I grew older, more mature and braver (maybe not so much wiser), I became a scuba diver and have continued to hone this hobby to align with my shark obsession. During my diving career I have progressively risen up the ranks of underwater shark encounters/experiences: nurse sharks, black tip reef sharks, Caribbean reef sharks, blue sharks, lemon sharks, bull sharks, hammerhead sharks, tiger sharks and the elusive and magnificent whale shark. This journey up the food chain came to its zenith this past October when I truly had the experience of a lifetime …

HCB Health Hires Healthcare Digital Veteran Colin Foster as CDO to Build out Agency’s Digital Department and Client Offerings

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AUSTIN & CHICAGO (January 10, 2018) – HCB Health, one of the country’s leading healthcare communications agencies, recently hired veteran healthcare digital expert, Colin Foster, to lead its flourishing digital practice. As HCB Health‘s first chief digital officer, Foster is responsible for all things digital, production, project management and information technology. He is expanding HCB’s digital offerings across the entire agency, providing new products to elevate its clients’ businesses and influencer engagement, and boosting its staff’s digital competency. “I’m very excited to join and be part of HCB’s vibrant, dynamic and client-service culture,” Foster commented. “This is a terrific opportunity to help lead and build all things digital for the agency and its client programs. Digital is business so business has to be digital. We’re going to deepen our capabilities around research analytics, social media, influencer engagement, multi-channel programing, mobile strategy, agile production and delivery, …

HCB Health Partner and CCO Nancy Beesley Joins Half Helen Foundation Board of Directors

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AUSTIN, Texas — Dec. 18, 2018 — HCB Health, a leading U.S. healthcare advertising agency, is proud to announce that the nonprofit half Helen Foundation has appointed Nancy Beesley, HCB Health Partner and Chief Commercial Officer, to its board of directors.  The half Helen Foundation provides vision, hearing and scoliosis screenings to low-income elementary school children, connects their families with medical care, and advocates for improvements in screening practices. “With over 10 years working in ophthalmology and audiology, and a daughter with severe scoliosis,” says Beesley, “I am thrilled to have the opportunity to combine my personal and professional passions working with the half Helen Foundation. Prevention and early detection can mean everything for a child’s future” she …

How We Made Proton Therapy Definable Through Listening

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When it comes to a patient’s understanding of proton therapy, it is crucial to listen to concerns to truly gauge knowledge or gaps in comprehension. In other words, what do patients need to know to make an informed decision when they’ve just received the diagnosis “You have cancer”? And how do they go forward with prescribed protocols like proton therapy with confidence? We recently collaborated with Texas Center for Proton Therapy and conducted an online social listening exercise to gather an understanding of what caregivers and patients know about proton therapy. What we learned was astonishing: Less than 85% know about this alternative to traditional radiation therapy. A recent study found that patients, on average, are given only 11 seconds to be heard. When we truly listen, we discover that patient concerns and gaps in understanding of most therapies — like proton therapy — are …

Five Listening Tips I Learned from My Hair Stylist

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Highlights, lowlights, babylights, splashlights. Painting. Gloss. Ombre, sombre, balayage. As my stylist likes to say, when it comes to hair color, “There are a lot of ways to get to France.” Ok, I get it: I come to my stylist with a look — or an outcome — in mind. My stylist, equipped with a myriad of techniques and skillsets, has to figure out the best way to achieve the look. Or even harder, to diplomatically redirect my hair hopes and dreams when my platinum aspirations are in direct contrast to well, having hair. Much like in the healthcare advertising world, stylists must have a deep knowledge of biology, chemistry, math, art, and psychology. These are table stakes. Taken alone, they do not translate into better ROI, such as clientele satisfaction, an enviable reputation, or a more successful business. So, what skillset must a …

Family Away From Family: Gratitude in the Workplace

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Yes, it’s that time of year again … Walmart has had their Christmas decorations up for a month already, Costco hung their Christmas wreaths the day after Halloween, and the United Turkey of America wishes that the Grinch would steal Thanksgiving instead of Christmas. Thanksgiving is just days away. Many of us will join our families for a huge family feast: a table filled with famous house specialties and kids happily staring at their favorite electronic gadgets for the entirety of a long weekend. But let’s take a look at our other family. We spend 8.5 hours at work, 8 hours sleeping (if we’re lucky) and 7 hours doing everything else. What does it mean? It means that we spend more time with our coworkers than with our friends and family combined. Most of the time we’re busy running …

Six Tips for Improving Your Localization Strategy in a Global Market

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The digital revolution has expanded our customer markets from local programs to global proportions. We now have access to a much broader target that’s easily reached via social or mobile around the world. However, today’s marketers should not make the mistake of assuming that a “smaller world” means a smaller message. While targets can be reached more efficiently, …

An Oreo, a Deviled Egg and a Bloody Suit Walk Into an Office …

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Hi guys! It’s me, your friendly HCB culture blogger! I’m back to talk to you about my all-time, hands-down, most-favorite holiday ever — Halloween. I LOVE Halloween. I mean, who doesn’t? You get to spend a whole month watching scary movies and then top it off by dressing up like a hotdog and then binge eating candy until you’re nauseous. IT’S THE BEST. And recently, I’ve learned that celebrating it in an office environment is actually a great way to gain some serious insight into your coworkers. Here’s the secret: Pay close attention to the costumes your coworkers wear. Think back to yesterday … What was your …

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