Caught in a Mentor Sandwich

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So, just a couple of days ago and I’m standing in a classroom inside the McCombs Business School at The University of Texas sharing an example of how much our lives have changed since the early, heady days of the interwebs, when Gopher was a viable contender to HTTP and the geeks were still yet to inherit the earth. In front of me are 35 UT undergrads leaning in and looking pretty engaged. On my left is one the most important mentors in my life and professor …

From Behind the Glass

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With some of our clients gearing up to launch new campaigns, I’ve had the opportunity recently to spend time listening in on a few market research interviews. It’s probably one of my favorite parts of the process. I may be alone in that feeling. For those of you who have never been to or participated in a market research session, it’s pretty straightforward: a consumer comes in to give their opinion about the …

The Importance of Mentoring: To the Women That Showed Me the Way

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“If you cannot see where you are going, ask someone who has been there before.” – J Loren Norris One of our most talented up-and-comers, Taylor Watson, had a brilliant idea. To bring this month’s agency fundamental “Be a Mentor” to life, she suggested we have a “thank a mentor” party at the agency. We get together as a group in both offices to write a thank-you note to the people who have helped us get to where we are today. First of all, a written note in today’s world is akin to a Bigfoot sighting. The time it takes to write with an actual pen requires thought to what you want to say. And let’s face it, receiving a handwritten note from someone just feels good. Its says, “I took the time to write …

Can Old Sharks Teach Us New Tricks?

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Ever since I was a young boy I have always been fascinated with sharks. Maybe fascinated isn’t the word. Passionate. Is that the right word? Obsessed is probably more accurate. No, it wasn’t because of Jaws but rather all those Jacques Cousteau PBS specials I watched with my dad during my formative years. As I grew older, more mature and braver (maybe not so much wiser), I became a scuba diver and have continued to …

HCB Health Hires Healthcare Digital Veteran Colin Foster as CDO to Build out Agency’s Digital Department and Client Offerings

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AUSTIN & CHICAGO (January 10, 2018) – HCB Health, one of the country’s leading healthcare communications agencies, recently hired veteran healthcare digital expert, Colin Foster, to lead its flourishing digital practice. As HCB Health‘s first chief digital officer, Foster is responsible for all things digital, production, project management and information technology. He is expanding HCB’s digital …

HCB Health Partner and CCO Nancy Beesley Joins Half Helen Foundation Board of Directors

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AUSTIN, Texas — Dec. 18, 2018 — HCB Health, a leading U.S. healthcare advertising agency, is proud to announce that the nonprofit half Helen Foundation has appointed Nancy Beesley, HCB Health Partner and Chief Commercial Officer, to its board of directors.  The half Helen Foundation provides vision, hearing and scoliosis screenings to low-income elementary school children, connects their families with medical care, and advocates for improvements in screening practices. “With over 10 years working in ophthalmology and audiology, and a daughter with severe scoliosis,” says Beesley, “I am thrilled to have the opportunity to combine my personal and professional passions working with the half Helen Foundation. Prevention and early detection can mean everything for a child’s future” she adds. “We already have a great working relationship,” says Chelsea Elliott, founder and Executive Director of the half Helen Foundation. “HCB …

How We Made Proton Therapy Definable Through Listening

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When it comes to a patient’s understanding of proton therapy, it is crucial to listen to concerns to truly gauge knowledge or gaps in comprehension. In other words, what do patients need to know to make an informed decision when they’ve just received the diagnosis “You have cancer”? And how do they go forward with prescribed protocols like proton therapy with confidence? We recently collaborated with Texas Center for Proton Therapy and conducted an online social listening exercise to gather an understanding of what caregivers and patients know about proton therapy. What we learned was astonishing: Less than 85% know about this alternative to traditional radiation therapy. A recent study …

Five Listening Tips I Learned from My Hair Stylist

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Highlights, lowlights, babylights, splashlights. Painting. Gloss. Ombre, sombre, balayage. As my stylist likes to say, when it comes to hair color, “There are a lot of ways to get to France.” Ok, I get it: I come to my stylist with a look — or an outcome — in mind. My stylist, equipped with a myriad of techniques and skillsets, has to figure out the best way to achieve the look. Or even harder, to diplomatically redirect my hair hopes and dreams when my platinum aspirations are in direct contrast to well, having hair. Much like in the healthcare advertising world, stylists must have a deep knowledge of biology, chemistry, math, art, and …

Family Away From Family: Gratitude in the Workplace

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Yes, it’s that time of year again … Walmart has had their Christmas decorations up for a month already, Costco hung their Christmas wreaths the day after Halloween, and the United Turkey of America wishes that the Grinch would steal Thanksgiving instead of Christmas. Thanksgiving is just days away. Many of us will join our families for a huge family feast: a table filled with famous house specialties and kids happily staring at their favorite electronic gadgets for the entirety of a long weekend. But let’s take a look at our other family. We spend 8.5 hours at work, 8 hours sleeping …

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