HCB Health Hires Healthcare Digital Veteran Colin Foster as CDO to Build out Agency’s Digital Department and Client Offerings

 | 

AUSTIN & CHICAGO (January 10, 2018) – HCB Health, one of the country’s leading healthcare communications agencies, recently hired veteran healthcare digital expert, Colin Foster, to lead its flourishing digital practice. As HCB Health‘s first chief digital officer, Foster is responsible for all things digital, production, project management and information technology. He is expanding HCB’s digital offerings across the entire agency, providing new products to elevate …

HCB Health Partner and CCO Nancy Beesley Joins Half Helen Foundation Board of Directors

 | 

AUSTIN, Texas — Dec. 18, 2018 — HCB Health, a leading U.S. healthcare advertising agency, is proud to announce that the nonprofit half Helen Foundation has appointed Nancy Beesley, HCB Health Partner and Chief Commercial Officer, to its board of directors.  The half Helen Foundation provides vision, hearing and scoliosis screenings to low-income elementary school children, connects their families with medical care, and advocates for improvements in screening practices. “With over 10 years …

How We Made Proton Therapy Definable Through Listening

 | 

When it comes to a patient’s understanding of proton therapy, it is crucial to listen to concerns to truly gauge knowledge or gaps in comprehension. In other words, what do patients need to know to make an informed decision when they’ve just received the diagnosis “You have cancer”? And how do they go forward with prescribed protocols like proton therapy with confidence? We recently collaborated with Texas Center for Proton Therapy and conducted an online social listening exercise to gather an understanding of what caregivers and patients know about proton therapy. What we learned was astonishing: Less than 85% know about this alternative to traditional radiation therapy. A recent study found that patients, on average, are given only 11 seconds to be heard. When we truly listen, we discover that patient concerns …

Five Listening Tips I Learned from My Hair Stylist

 | 

Highlights, lowlights, babylights, splashlights. Painting. Gloss. Ombre, sombre, balayage. As my stylist likes to say, when it comes to hair color, “There are a lot of ways to get to France.” Ok, I get it: I come to my stylist with a look — or an outcome — in mind. My stylist, …

Family Away From Family: Gratitude in the Workplace

 | 

Yes, it’s that time of year again … Walmart has had their Christmas decorations up for a month already, Costco hung their Christmas wreaths the day after Halloween, and the United Turkey of America wishes that the Grinch would steal Thanksgiving instead of Christmas. Thanksgiving is just days away. Many of us will join our families for a huge family feast: a table filled with famous house specialties and kids happily staring at their favorite electronic gadgets for the entirety of a long weekend. But let’s take a look at our other family. We spend 8.5 hours at work, 8 hours sleeping (if we’re lucky) and 7 hours doing everything else. What does it mean? It means that we spend more …

Six Tips for Improving Your Localization Strategy in a Global Market

 | 

The digital revolution has expanded our customer markets from local programs to global proportions. We now have access to a much broader target that’s easily reached via social or mobile around the world. However, today’s marketers should not make the mistake of assuming that a “smaller world” means a smaller message. While targets can be reached more efficiently, we must still apply the same discipline of …

An Oreo, a Deviled Egg and a Bloody Suit Walk Into an Office …

 | 

Hi guys! It’s me, your friendly HCB culture blogger! I’m back to talk to you about my all-time, hands-down, most-favorite holiday ever — Halloween. I LOVE Halloween. I mean, who doesn’t? You get to spend a whole month watching scary movies and then top it off by dressing up like a hotdog and then binge eating candy until you’re nauseous. IT’S …

Treating Patients and Judging Award Shows – Not so Different

 | 

When I was at the Cannes Lions Health & Wellness International Festival of Creativity two summers ago, I attended a session aptly called “How to Win a Lion.” It was there that I realized that award show judges are a lot like doctors. According to a survey by Statista, doctors on average see about 20 patients a day. That’s thousands of patients a year, each with multiple symptoms, a unique medical …

Listen First, Ask Questions Second- Life Lessons From Journalism School

 | 

“Journalism is dying.” “Better to major in business.” “It’s not like you can get a job at a newspaper anymore.” “Good luck with that.” Just a handful of the encouraging things I heard from peers, parents and even strangers as I declared my major in journalism at a state school in 2012. I understood their opinions; journalism was, and still is, an evolving industry. But instead of listening to them, I stuck with my gut and thank God for that. I went into my first few classes with some background knowledge …

CATEGORY SEARCH