Can Company Culture Transcend State Lines?

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My name’s Anastasia. I’m a project manager in our Chicago office. Yup, that’s right, HCB occupies several locations in the states and I’m part of the Windy City Crew. That’s probably got you wondering … If these guys work in different states, can their culture of listening (and being work besties) transcend state lines? YOU BET. I’ve worked at HCB for almost four years and have gotten to know many Austin colleagues as well as if we were cube neighbors, which has taught me that nothing can stop you from forging friendships when you have modern technology at your fingertips. How do long-distance friendships like this grow? Great question. Because, trust me, we know that, without face-to-face contact, making a bond can be tough. Well, I’ve noticed that it’s like having pen pals that you have to bug …

Driving Digital Deeper Into Our DNA at HCB … and for Our Clients

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Business is digital — and the healthcare space is no exception. Digitally empowered patients and customers are leading the way, emitting a digital data exhaust that begs to be harnessed. And with the availability of tools to make sense of it all (e.g., AI, social listening, software engineers, machine learning), coupled with the fact …

“Yes, and !” What Improv Taught Me About Business

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As with most extroverts, talking has always come easy to me. I love to discuss, debate, share and present. I’m in my element when I’m standing in front of a group of people and have always enjoyed performing. So when a friend asked me to sign up for improv classes at Second City in Chicago, it seemed like a no-brainer. Surely I would follow the likes of Tina Fey and be on my way to “Saturday Night Live” in no time! After all, I was good at talking and fancied myself to have a great sense of humor. In the following weeks I learned the basics. For starters, when you join a class, that class becomes your tribe. You learn each person’s strengths and weaknesses and support each other in every way possible. Some people …

Trouble Connecting? Take it Offline

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Have you ever received an email that you had to read a few times? The first time you read it, you detect a subtle attitude from the author. The second time you think it’s just sarcasm. Finally, you decide it’s not attitude; they are actually mad. Yup, their clipped language and lack of a friendly sign-off mean they are angry. So what do you do? First you react. Then you respond. You phrase your response perfectly so …

Cultivating a Culture of Listening

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Hi there! Welcome to HCB’s first ever culture post! I bet you didn’t know you were coming to a healthcare marketing blog to read about culture, huh? Well you actually came to the right blog, because I happen to be heavily steeped in all things “culture.” Corporate culture? Check. Pop culture? Sure! Cheese curds? OH YEAH. But first, let me introduce myself. My name is Amber, and I’m the office manager/social media manager for our Austin office. I spend most of my time planning office parties and surfing the web. One of my favorite things to do, though, is hang out with my coworkers. Yep, you read that right. My COWORKERS. I’ve been at HCB for five years now, so I’ve had plenty of time to think about …

What Does It Mean to Be the Listening Agency?

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A few years ago, I began doing executive coaching as a new discipline for the agency, after a few C-level clients asked me to work with some of their senior staff members to improve their leadership and communication skills. “Me?” I thought, “Why me?” But then I thought about the common theme that almost every former client had shared about working with me and the team at HCB Health — that we were good listeners. Since then, I have worked with many different folks from a wide range of pharma and device companies who have all …

Listen Globally, Act Locally

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There is a paradox at play in the world of global marketing. We live in an age where the expectation is that messages can be shared instantaneously across the boundaries of time, language and location. We are more connected than we have ever been, yet we still are not a unified world. What motivates us, what inspires us and what drives a brand to succeed is vastly different between continents and cultures. Yet we talk about “globalization” as if that undertaking is possible in a meaningful way with our physicians and patients around the world. The goal in marketing global brands is to seek the highest common denominator in …

Listening Is the Key to Becoming More Than Just Better Marketers

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We’ve all read articles addressing the question of how to be heard in the age of information. But while we’re all focused on being “heard,” many of us fail to address its essential complement: listening. At a recent pharma meeting, I spoke with some pharmaceutical marketing executives about their experiences with their agencies and uncovered a common complaint: While their agencies spend dozens of hours demonstrating their ingenuity and creativity, especially during pitches, marketers themselves are frequently frustrated at the failure of these agencies to genuinely listen to what their clients are saying. In a market as fraught with regulatory challenges as healthcare, listening …

Healthcare Marketers Say Few Ad Agencies Are Really Good Listeners

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New HCB Survey Finds Failure to Understand Client Needs Leads to Inferior Work, Cost Issues and Diminished Agency Value Healthcare advertising agencies need to sharpen their listening skills, according to a new survey of marketing executives commissioned by HCB Health. Respondents in four industry sectors — pharmaceuticals, medical devices, biotechnology and medtech — correlated good listening with the ability to understand and meet their business needs but said that only a small percentage of healthcare agencies listen really well. This failure can …

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