Another Face of Rare Disease

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HCB Health’s CFO, Kathie Jones, shares her personal story of her family’s journey with Rare Disease My son was born with a rare genetic disease called Primary Immune Deficiency. This is when your body doesn’t produce a critical component of your immune system. The most abundant type of antibody, immunoglobulin (IgG), is found in all body fluids and protects against bacterial and viral infections. My son, Tristan, was very sick most of his early childhood years. He had respiratory syncytial virus (RSV) during his first 6 months after birth. He had common baby/childhood ailments, such as repeated ear, nose, and throat infections, but they would inevitably turn into pneumonia or bronchitis and send us to the ER time and time again. Many of these ER …

The Many Faces of Rare Disease

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There’s a rare, but very special day coming this week…Rare Disease Day is February 29! This year, the National Organization of Rare Disorders (NORD), has a theme around zebras and the hashtag #showyourstripes. It is true that zebras are rare, but it actually comes from an old adage that medical students are taught early in med school. The idea is that “when you’re deciphering a patient’s symptoms and you hear hoofbeats, think horses, not zebras.” What they are teaching our future doctors is that it’s not usually the rare thing, …

HCB Health Increases Reach & Influence With Opening of New Jersey Office

HCB Health Increases Reach & Influence With Opening of New Jersey Office

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HCB Health Increases Reach & Influence With Opening of New Jersey Office HCB’s third office focused on serving large-scale pharma clients in the tri-state region; staff expected to grow to 25 in next year. PARSIPPANY, NJ, AUSTIN & CHICAGO; (November 13, 2019) – HCB Health, one of the country’s leading independent healthcare communications agencies, has opened a third office in Parsippany, New Jersey, to serve new and existing clients. The office will also draw local high-caliber talent and …

Branding a Sound

Branding a Sound

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Branding a Sound Fuzz, overdrive, chorus, delay, reverb…the list goes on. You’ve definitely heard them. You probably recognize a few of these effects, but do you know what they look like or some of the creative branding that surrounds them? More specifically, I’m talking about guitar effects—particularly pedals. If you are involved in music in any capacity, then you’ve been around them. Maybe you were front row at a concert and took a peek at the shiny devices …

Making DNA Analysis the Clinical SOP

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When my BRCA test came back negative, that wasn’t the only reason I felt lucky. I felt lucky that I knew my family history for breast cancer. Without that awareness, the idea of genetic testing wouldn’t have occurred to me or my doctor. I felt lucky that the BRCA test was financially accessible. It wasn’t always. I had chosen to forgo the test in the past because it was cost-prohibitive and …

How Austin Keeps Its Mojo

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In the past few months, you may have been scrolling through Facebook and seen an article ranking Austin, Texas as the #1 place to live in America for the third year in a row. Maybe as a proud fellow Austinite you shared it yourself. #HumbleBrag. The standings are based on U.S. News & World Report’s analysis of affordability, job prospects, and quality of life in 125 of America’s most …

Staff Takes: What’s So Great About Chicago?

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With our offices in Austin and Chicago, HCB has a special appreciation for cities with spirit and a soul. We’ve got several Austin or Chicago natives on our staff, but just as many HCB employees are transplants from the Midwest, East or West Coast. With both cities continually growing and making lists of “best places to live in the US,” it’s no surprise that residents are passionate about their hometown. So, what’s so great about living in a place like Austin or Chicago? Today we hear from our Chicago team…   We asked a handful of our Chicago employees: What’s so great about Chicago?   Living in Chicago is the perfect balance between the East Coast and the West Coast. We have big-city living like NYC without the level of grit and grim of a famous “pizza rat.” The rebuilding of Chicago after the Great Fire meant we got …

Making Medicine More Human via Artificial Intelligence – A Conversation with Eric Topol, MD

Making Medicine More Human via Artificial Intelligence – A Conversation with Eric Topol, MD

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Aside from fictional doctors like Marcus Welby, Noah Wylie’s John Carter and Patrick Dempsey’s Derek Shepherd, relatively few physicians have become household names in the same way a celebrity would. And when they have, it hasn’t always been because of the great science they made available to the public (as is the case for the man who is arguably our most famous doctor – more on that below. There are even fewer doctors who can not only be credible to physicians and the public, but to be admired by both. The doctor who best fits that bill today is Eric Topol, author of the recent bestseller, Deep Medicine: How artificial intelligence can …

Why Living in Chicago Is Better Than Living on the Coast

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I have spent the majority of my life living and working on the West Coast, I have a slightly unique perspective on why working and living NOT on a coast has its perks. Interestingly, if you ask any Chicagoan or native of Illinois, they might argue Chicago is on a coast. This conclusion is likely based on the endless water activities happening on Lake Michigan and the electricity of the city during the summer months. I don’t think any Chicagoans are missing out on the coastal fun- in fact, they may have it better. The time difference is usually easy to navigate. Morning meetings are not (normally) more than an hour early- a luxury I did not have when working on Pacific Standard Time with clients who were on the East Coast. Ironically, …

Staff Takes: What’s So Great About Austin?

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With our offices in Austin and Chicago, HCB has a special appreciation for cities with spirit and a soul. We’ve got several Austin or Chicago natives on our staff, but just as many HCB employees are transplants from the Midwest, East or West Coast. With both cities continually growing and making lists of “best places to live in the US,” it’s no surprise that residents are passionate about their hometown. So, what’s so great about living in a place like Austin or …

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