With EXPAREL, the era of opioids as the gold standard of surgical pain management is over. Non-opioid EXPAREL delivers precise pain control for the critical days after surgery to enable enhanced recovery.
Brand Voice: The Protector
Based on the insight that post-surgical pain is described as “a storm” we brought the EXPAREL benefits—strength, precision, and durability—to life. As a torrent of sharp nails rain down, EXPAREL shields patients from pain as represented by the ultra-strong, steel umbrella. Through this breakthrough creative, the voice of protection rings true as EXPAREL covers patients from both pain and the unwanted side effects of opioids.