Activating Health

and wellness brands

As a full-service health and wellness marketing agency, we make brands known so that prevention and wellness may be accessible to all.

Connecting people with life-transforming solutions

At HCB Health, we connect purpose-based brands with influential, authentic voices that consumers trust. Our approach? Storytelling that’s powered by listening. We listen to discover the unmet needs of patients and caregivers, and use these insights to offer resources that guide health decisions.

Our team is dedicated to helping brands overcome barriers in patient and caregiver education by providing health and wellness marketing strategies that yield results you can see. From provider network patient acquisition to online patient and caregiver engagement, we’ve successfully launched major initiatives for some of the industry’s leading organizations.


ACTIV8

At the heart of HCB Health & Wellness are 8 core solutions we use to help you grow your business:

  • Foundational brand strategy workshops
  • Market research
  • Audience segmentation and mapping
  • Positioning and messaging
  • Campaign concepts and execution
  • Concept testing
  • Multichannel marketing strategies
  • Analytics

To find out how we can activate your brand, click here.

Power up with a listening workshop

When you partner with us, we host an in-person listening workshop for your product or service. This is how we align with your vision and immerse ourselves in your brand from the start.

Meet the listening agency

Connect with HCB Health & Wellness

Kim Carpenter, Managing Director, Health & Wellness Division

Kim Carpenter

Managing Director,
Health & Wellness
Division

Kim brings more than 20 years of experience leading business and healthcare brand strategy, with a strong focus on integrated health and wellness advertising campaigns.

As managing director of HCB’s Health & Wellness division, Kim leads a diverse team of strategic thinkers whose experience ranges across multiple aspects of health and wellness marketing strategies, including physician acquisition and patient and caregiver education. She also provides guidance to clients who are looking to find better ways to build more human relationships with audiences and build strong, enduring brands.

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Connect with HCB Health & Wellness

Kim Carpenter, Managing Director, Health & Wellness Division

Kim Carpenter

Managing Director, Health & Wellness Division

Kim brings more than 20 years of experience leading business and healthcare brand strategy, with a strong focus on integrated health and wellness advertising campaigns.

As managing director of HCB’s Health & Wellness division, Kim leads a diverse team of strategic thinkers whose experience ranges across multiple aspects of health and wellness marketing strategies, including physician acquisition and patient and caregiver education. She also provides guidance to clients who are looking to find better ways to build more human relationships with audiences and build strong, enduring brands.

Please fill in the appropriate fields.

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