Treating Patients and Judging Award Shows – Not so Different

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When I was at the Cannes Lions Health & Wellness International Festival of Creativity two summers ago, I attended a session aptly called “How to Win a Lion.” It was there that I realized that award show judges are a lot like doctors. According to a survey by Statista, doctors on average see about 20 patients a day. That’s thousands of patients a year, each with multiple symptoms, a unique medical history and their own set of concerns. Though they may have a common condition that they share with millions …

Listen First, Ask Questions Second- Life Lessons From Journalism School

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“Journalism is dying.” “Better to major in business.” “It’s not like you can get a job at a newspaper anymore.” “Good luck with that.” Just a handful of the encouraging things I heard from peers, parents and even strangers as I declared my major in journalism at a state school in 2012. I understood their opinions; journalism was, …

How to Make a Cross-Cultural Global Team Succeed? Communication.

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Before I came to work as the CFO of HCB Health, I was the Global Controller of a very large design firm. My finance team was in the U.S., EMEA and APAC, and we shared treasury and tax with our holding company in India. I learned that working with a global team presents many challenges that managers often overlook, and, if ignored, they can slowly degrade the overall team dynamics. It …

Curiosity Didn’t Kill the Cat. It Was Ignorance. (Curiosity Was Framed.)

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The world’s greatest inventions, discoveries, innovations, products, services and companies all have one thing in common. They all blossomed from the seed of curiosity. When curiosity is nurtured and pursued, anything can come from it. But it can’t be passive or accidental. It must be as natural and active as our beating heart in order to see its fruits. At HCB, we’ve made it one of our core values because we believe curiosity is how we got here. It’s why our clients have stuck with us for so long. And it’s what …

Yes, My Degree in Bass Performance Really Does Apply to My Job in Advertising

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And a one … and a two … and a one, two, three, go! I guess by now I shouldn’t be surprised at how many musicians there are in advertising — hell, I’m one of them. Everywhere I’ve worked, there have been guitarists, drummers, singers, pianists … and, perhaps most importantly, bassists. (Can you guess what I play?) My degree is in Popular Music Performance. It’s an unusual degree, I’ll grant you, and it never fails to come up in job interviews. So, after 11 years as a writer, I’ve had a lot of time to think about how experience in music relates to what goes on at an agency. And the more I think about it, the more I realize how apt that experience is. When my team presents new concepts to the client, is it really much different …

Can Company Culture Transcend State Lines?

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My name’s Anastasia. I’m a project manager in our Chicago office. Yup, that’s right, HCB occupies several locations in the states and I’m part of the Windy City Crew. That’s probably got you wondering … If these guys work in different states, can their culture of listening (and being work besties) transcend state lines? YOU BET. I’ve worked at HCB for almost four years and have gotten to know many Austin colleagues as well as if we were …

Driving Digital Deeper Into Our DNA at HCB … and for Our Clients

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Business is digital — and the healthcare space is no exception. Digitally empowered patients and customers are leading the way, emitting a digital data exhaust that begs to be harnessed. And with the availability of tools to make sense of it all (e.g., AI, social listening, software engineers, machine learning), coupled with the fact that manufacturers are increasingly steering their spend towards digital (albeit slowly), while hospitals are adapting more quickly, digital is finally moving from the margin to the middle. So, if business is digital, then digital needs to mean business. Given today’s realities, clients need a deeply skilled, digitally savvy partner and organization to help them not just keep pace, but fundamentally transform their business so they can create competitive advantage and better serve their customers. That’s why I’m thrilled and honored to join HCB as Chief Digital Officer for the agency — …

“Yes, and !” What Improv Taught Me About Business

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As with most extroverts, talking has always come easy to me. I love to discuss, debate, share and present. I’m in my element when I’m standing in front of a group of people and have always enjoyed performing. So when a friend asked me to sign up for improv classes at Second City in Chicago, it seemed like a no-brainer. Surely I would follow the likes of Tina Fey and be on my way to “Saturday Night Live” in no time! After all, I was good at talking and fancied myself to have a great sense of humor. In the following weeks I learned …

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