HCB Health Partner and CCO Nancy Beesley Joins Half Helen Foundation Board of Directors

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AUSTIN, Texas — Dec. 18, 2018 — HCB Health, a leading U.S. healthcare advertising agency, is proud to announce that the nonprofit half Helen Foundation has appointed Nancy Beesley, HCB Health Partner and Chief Commercial Officer, to its board of directors.  The half Helen Foundation provides vision, hearing and scoliosis screenings to low-income elementary school children, connects their families …

How We Made Proton Therapy Definable Through Listening

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When it comes to a patient’s understanding of proton therapy, it is crucial to listen to concerns to truly gauge knowledge or gaps in comprehension. In other words, what do patients need to know to make an informed decision when they’ve just received the diagnosis “You have cancer”? And how do they go forward with prescribed protocols like proton therapy with confidence? We recently collaborated with Texas Center for Proton Therapy and conducted an online …

Five Listening Tips I Learned from My Hair Stylist

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Highlights, lowlights, babylights, splashlights. Painting. Gloss. Ombre, sombre, balayage. As my stylist likes to say, when it comes to hair color, “There are a lot of ways to get to France.” Ok, I get it: I come to my stylist with a look — or an outcome — in mind. My stylist, equipped with a myriad of techniques and skillsets, has to figure out the best way to achieve the look. Or even harder, to diplomatically redirect my hair hopes and dreams when my platinum aspirations are in direct contrast to well, having hair. Much like in the healthcare advertising world, stylists must have a deep knowledge of biology, chemistry, math, art, and psychology. …

Family Away From Family: Gratitude in the Workplace

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Yes, it’s that time of year again … Walmart has had their Christmas decorations up for a month already, Costco hung their Christmas wreaths the day after Halloween, and the United Turkey of America wishes that the Grinch would steal Thanksgiving instead of Christmas. Thanksgiving is just days away. Many of us will join our families for a huge family feast: a table filled with famous house specialties and kids happily staring at their favorite electronic gadgets for the entirety of a long weekend. But let’s take a look at our other family. We spend 8.5 hours at work, 8 hours sleeping (if we’re lucky) and 7 hours doing everything else. What does it mean? It means that we spend more time with our coworkers than with our friends and family combined. Most of the time we’re busy running to meetings, meeting our deadlines and then quickly moving on …

Six Tips for Improving Your Localization Strategy in a Global Market

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The digital revolution has expanded our customer markets from local programs to global proportions. We now have access to a much broader target that’s easily reached via social or mobile around the world. However, today’s marketers should not make the mistake of assuming that a “smaller world” means a smaller message. While targets can be reached more efficiently, we must still apply the same discipline of crafting the right story for the right audience. Take the time to consider each and every audience and what drives them to action and then begin that dialogue. Here are the basics to take your global strategy and make it applicable on a local level: 1. Understand the market through listening! Who knows a market, its dynamics …

An Oreo, a Deviled Egg and a Bloody Suit Walk Into an Office …

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Hi guys! It’s me, your friendly HCB culture blogger! I’m back to talk to you about my all-time, hands-down, most-favorite holiday ever — Halloween. I LOVE Halloween. I mean, who doesn’t? You get to spend a whole month watching scary movies and then top it off by dressing up like a hotdog and then binge eating candy until you’re nauseous. IT’S THE BEST. And recently, I’ve learned that celebrating it in an office environment is actually a great way to gain some serious insight into your coworkers. Here’s the secret: Pay close …

Treating Patients and Judging Award Shows – Not so Different

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When I was at the Cannes Lions Health & Wellness International Festival of Creativity two summers ago, I attended a session aptly called “How to Win a Lion.” It was there that I realized that award show judges are a lot like doctors. According to a survey by Statista, doctors on average see about 20 patients a day. That’s thousands of patients a year, each with multiple symptoms, a unique medical history and their own set of concerns. Though they may have a common condition that they share with millions of others, each patient wants to be seen and treated as the individual that they are. Similarly, a judge who’s a regular on the award show circuit can be exposed to thousands of entries. In fact, judges at the Cannes Lions Health …

Listen First, Ask Questions Second- Life Lessons From Journalism School

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“Journalism is dying.” “Better to major in business.” “It’s not like you can get a job at a newspaper anymore.” “Good luck with that.” Just a handful of the encouraging things I heard from peers, parents and even strangers as I declared my major in journalism at a state school in 2012. I understood …

How to Make a Cross-Cultural Global Team Succeed? Communication.

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Before I came to work as the CFO of HCB Health, I was the Global Controller of a very large design firm. My finance team was in the U.S., EMEA and APAC, and we shared treasury and tax with our holding company in India. I learned that working with a global team presents many challenges that managers often overlook, and, if ignored, they can slowly degrade the overall team dynamics. It seems obvious that regular and frequent communication is the key to success. Duh? Sounds so easy. However, it’s not so easy when you are speaking to team members for whom English is not their first language. While numbers are the universal language, the complex business transactions we discussed created confusion more than once. There were also time differences. Your morning is your team member’s evening. You must accommodate time …

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