HCB Health Appoints Amy Hansen as Executive Creative Director

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With award-winning healthcare experience, the creative veteran and former HCB Health creative director adds her unique vision and voice to the agency’s executive team. AUSTIN, Texas — April 4, 2019 — HCB Health, a leading independent U.S. healthcare advertising agency, announces Amy Hansen’s appointment as executive creative director, expanding her responsibilities and elevating her executive influence within the agency. Hansen previously held the position of creative director and remains a senior vice president of the company.   “Amy’s appointment is part of my vision to elevate and standardize our creative product with the HCB Creative Way,” says HCB Health CEO and Partner Kerry Hilton. “After three years of excellent performance, Amy has earned this promotion,” he adds. “I have …

HCB Health Appoints Nancy Beesley as President

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With more than 25 years of experience in healthcare strategy, advertising and marketing, veteran and HCB partner takes on new role to adapt to agency growth. AUSTIN, Texas – April 2, 2019 – HCB Health, a leading independent U.S. healthcare advertising agency, announces HCB Partner Nancy Beesley’s appointment as president, expanding her responsibilities and influence on the agency’s strategic and executive decisions. She previously held the position of chief marketing officer.   “From the founding of HCB, Nancy has worked tirelessly to pursue her vision for improved strategic communication in the healthcare space.” Said HCB Health CEO and Partner Kerry Hilton. “No one has done more for …

SXSW 2019: Breaking Down and Building Up the Agency Structure

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It’s Monday morning, bright and early, and I’m sitting in my first session of the day. Nick Law, CCO of Publicis Groupe, takes the SXSW stage to, in his own words, “rant” about how advertising agencies need to evolve during this current age of innovation. Law starts his talk with a video of Steve Jobs discussing the leadership structure of Apple versus that of other technology companies at that time. Jobs explained that sales and marketing people have taken over decision-making positions in these companies and have pushed out the “product people” from upper level roles and conversations. In a way, this results in leadership that cannot discern between a good or bad product—just a profitable or unprofitable one. It is possible to make money as a company with no innovation, but how could you keep up with a changing landscape if you forgo innovation …

SXSW 2019: Step Back, Think Bigger

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On the final day of the Health & MedTech track at SXSW, I was able to attend the first of a 3-session series centered around “Design for Health.”  At first glance, I thought the topic might be better suited for a true creative to attend. But once I dug into the description, the need to “think bigger” was clear. Working at an advertising agency, I’m conditioned to react to the word “design” with thoughts of colors, fonts, layouts, wireframes—creative-y terms. But as I quickly realized, those are only part of what design is. Beyond …

SXSW 2019: A Tale of Two Sessions

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While I’m a native Austinite, I’ve never officially been to SXSW. Sure, I live and work downtown, and therefore typically get caught in the hustle of increased traffic, daily parties, and free food. But I’ve never actually had a badge. So today, as I walked over to the Austin Convention Center for a series of sessions, I basically had no idea what I was doing. That became extremely clear very quickly.   I had big plans to attend Maria Shriver’s featured …

3 Strategies for Recharging Your Right Brain

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We all have moments when our brains just shut down. Whether you are a creative director, full-time parent, product manager, salesperson, or CEO, we all experience the feeling of our brain giving up after being overworked. So, how do you combat burnout and get back to producing decent ideas? Take a deep breath. Now, get your brain thinking about something that has nothing to do with the problem you’re trying to solve. Get those neurons firing in another section of the noggin.  Here are three strategies for recharging your right brain: Change your surroundings. Leave the office and go for a walk. Head home and work in the garden. Open a magazine. Diversions like these can help to change the course of your …

Medical Advertising Hall of Fame: Shining a Spotlight on the Youngsters

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Since I was very young, I’ve had to psych myself up before standing up or speaking out. Traditionally an introvert, it took time to learn that expressing my opinion or seizing an opportunity isn’t scary—it’s empowering, and necessary for growth. Luckily, I work at an agency that helps me develop those skills. I started at HCB as a copywriting intern almost three years ago, and from the first day, my coworkers have encouraged me to share my insights and ideas. After diving deep into brands, presenting to a dozen different clients, and taking on responsibility within the creative team, I now step forward fearlessly. This year, HCB leadership …

Top 4 Brainstorming Pitfalls and How to Tackle Them

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I used to react to an invitation to a brainstorm like an invitation to a party. Yes, of course I’ll take a break from my real projects and go play with my creative teammates for an hour. Over time, though, I learned that not all brainstorms are created equal. Some are unfocused and confusing, some are stifled and boring. Some are downright aggravating. Here is my list of the most common brainstorming pitfalls and ways to overcome them.   PITFALL 1: Disorganized conversations that don’t generate usable ideas. Solution: Plan ahead with two bad-ass documents: a brief and an agenda. Your brief should lay out the background, context and goals of the brainstorm. Ideally, you’ll …

Caught in a Mentor Sandwich

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So, just a couple of days ago and I’m standing in a classroom inside the McCombs Business School at The University of Texas sharing an example of how much our lives have changed since the early, heady days of the interwebs, when Gopher was a viable contender to HTTP and the geeks were still yet to inherit the earth. In front …

From Behind the Glass

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With some of our clients gearing up to launch new campaigns, I’ve had the opportunity recently to spend time listening in on a few market research interviews. It’s probably one of my favorite parts of the process. I may be alone in that feeling. For those of you who have never been to or participated in a market research session, it’s pretty straightforward: a consumer comes in to give their opinion about the pieces we’re working on — in our case, it’s usually a doctor or a surgeon. An interviewer walks them through a series of questions and discussion prompts to try and get a sense of what they think about how strong the messages are or how eye-catching the images are. After talking to …

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