Family Away From Family: Gratitude in the Workplace

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Yes, it’s that time of year again … Walmart has had their Christmas decorations up for a month already, Costco hung their Christmas wreaths the day after Halloween, and the United Turkey of America wishes that the Grinch would steal Thanksgiving instead of Christmas. Thanksgiving is just days away. Many of us will join our families for a huge family …

Six Tips for Improving Your Localization Strategy in a Global Market

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The digital revolution has expanded our customer markets from local programs to global proportions. We now have access to a much broader target that’s easily reached via social or mobile around the world. However, today’s marketers should not make the mistake of assuming that a “smaller world” means a smaller message. While targets can …

An Oreo, a Deviled Egg and a Bloody Suit Walk Into an Office …

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Hi guys! It’s me, your friendly HCB culture blogger! I’m back to talk to you about my all-time, hands-down, most-favorite holiday ever — Halloween. I LOVE Halloween. I mean, who doesn’t? You get to spend a whole month watching scary movies and then top it off by dressing up like a hotdog …

Treating Patients and Judging Award Shows – Not so Different

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When I was at the Cannes Lions Health & Wellness International Festival of Creativity two summers ago, I attended a session aptly called “How to Win a Lion.” It was there that I realized that award show judges are a lot like doctors. According to a survey by Statista, doctors …

Listen First, Ask Questions Second- Life Lessons From Journalism School

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“Journalism is dying.” “Better to major in business.” “It’s not like you can get a job at a newspaper anymore.” “Good luck with that.” Just a handful of the encouraging things I heard from peers, parents and even strangers as I declared my major in journalism at a state school in 2012. I understood their opinions; journalism was, and still is, an evolving industry. But instead of listening to them, I stuck with my gut and thank God for that. I went into my first few classes with some background knowledge — I was the editor of my high school newspaper and even placed third in the state for Feature Writing at an annual state sponsored competition. But I quickly learned …

How to Make a Cross-Cultural Global Team Succeed? Communication.

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Before I came to work as the CFO of HCB Health, I was the Global Controller of a very large design firm. My finance team was in the U.S., EMEA and APAC, and we shared treasury and tax with our holding company in India. I learned that working with a global team presents many challenges that managers often overlook, and, if ignored, they can slowly degrade the overall team dynamics. It seems obvious that regular and frequent communication is the key to success. Duh? Sounds so easy. However, it’s not so easy when you are speaking to team members for whom English is not their first language. While numbers are the universal language, the complex business transactions we discussed …

Curiosity Didn’t Kill the Cat. It Was Ignorance. (Curiosity Was Framed.)

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The world’s greatest inventions, discoveries, innovations, products, services and companies all have one thing in common. They all blossomed from the seed of curiosity. When curiosity is nurtured and pursued, anything can come from it. But it can’t be passive or accidental. It must be as natural and active as our beating heart in order to see its …

Yes, My Degree in Bass Performance Really Does Apply to My Job in Advertising

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And a one … and a two … and a one, two, three, go! I guess by now I shouldn’t be surprised at how many musicians there are in advertising — hell, I’m one of them. Everywhere I’ve worked, there have been guitarists, drummers, singers, pianists … and, perhaps most importantly, bassists. (Can you guess what I play?) My degree is in Popular Music Performance. It’s an unusual degree, I’ll grant you, and it never fails to come up in …

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