3 Strategies for Recharging Your Right Brain

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We all have moments when our brains just shut down. Whether you are a creative director, full-time parent, product manager, salesperson, or CEO, we all experience the feeling of our brain giving up after being overworked. So, how do you combat burnout and get back to producing decent ideas? Take a deep breath. Now, get your brain thinking about something that has nothing to do with the problem you’re trying to solve. Get those neurons firing in another section of the noggin.  Here are three strategies for recharging your right brain: Change your surroundings. Leave the office and go for a walk. Head home and work in the garden. Open …

Medical Advertising Hall of Fame: Shining a Spotlight on the Youngsters

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Since I was very young, I’ve had to psych myself up before standing up or speaking out. Traditionally an introvert, it took time to learn that expressing my opinion or seizing an opportunity isn’t scary—it’s empowering, and necessary for growth. Luckily, I work at an agency that helps me develop those skills. I started at HCB as a copywriting intern almost three years ago, and from the first day, my coworkers have encouraged me to share my insights and ideas. After diving deep into brands, presenting to a dozen different clients, and taking on responsibility within the creative team, I now step forward fearlessly. This year, HCB leadership put forth my name as a Future Famer. On February 7th, the Medical Advertising Hall …

Top 4 Brainstorming Pitfalls and How to Tackle Them

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I used to react to an invitation to a brainstorm like an invitation to a party. Yes, of course I’ll take a break from my real projects and go play with my creative teammates for an hour. Over time, though, I learned that not all brainstorms are created equal. Some are unfocused and confusing, some are stifled and boring. Some are downright aggravating. Here is my list of the most common brainstorming pitfalls and ways to overcome them.   PITFALL 1: Disorganized conversations that don’t generate usable ideas. Solution: Plan ahead with two bad-ass …

Caught in a Mentor Sandwich

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So, just a couple of days ago and I’m standing in a classroom inside the McCombs Business School at The University of Texas sharing an example of how much our lives have changed since the early, heady days of the interwebs, when Gopher was a viable contender to HTTP and the geeks were still yet to …

From Behind the Glass

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With some of our clients gearing up to launch new campaigns, I’ve had the opportunity recently to spend time listening in on a few market research interviews. It’s probably one of my favorite parts of the process. I may be alone in that feeling. For those of you who have never been to or participated in a market research session, it’s pretty straightforward: a consumer comes in to give their opinion about the pieces we’re working on — in our case, it’s usually a doctor or a surgeon. An interviewer walks them through a series of questions and discussion prompts to try and …

The Importance of Mentoring: To the Women That Showed Me the Way

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“If you cannot see where you are going, ask someone who has been there before.” – J Loren Norris One of our most talented up-and-comers, Taylor Watson, had a brilliant idea. To bring this month’s agency fundamental “Be a Mentor” to life, she suggested we have a “thank a mentor” party at the agency. We get together as a group in both offices to write a thank-you note to the people who have helped us get to where we are today. First of all, a written note in today’s world is akin to a Bigfoot sighting. The time it takes to write with an …

Can Old Sharks Teach Us New Tricks?

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Ever since I was a young boy I have always been fascinated with sharks. Maybe fascinated isn’t the word. Passionate. Is that the right word? Obsessed is probably more accurate. No, it wasn’t because of Jaws but rather all those Jacques Cousteau PBS specials I watched with my dad during my formative years. As I grew older, more …

HCB Health Hires Healthcare Digital Veteran Colin Foster as CDO to Build out Agency’s Digital Department and Client Offerings

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AUSTIN & CHICAGO (January 10, 2018) – HCB Health, one of the country’s leading healthcare communications agencies, recently hired veteran healthcare digital expert, Colin Foster, to lead its flourishing digital practice. As HCB Health‘s first chief digital officer, Foster is responsible for all things digital, production, project management and information technology. He is expanding HCB’s digital offerings across the entire agency, providing new products to elevate its clients’ businesses and influencer engagement, and boosting its staff’s digital competency. “I’m very excited to join and be part of HCB’s vibrant, dynamic and client-service culture,” Foster commented. “This is a terrific opportunity to help lead and build all things digital for the agency and its client programs. Digital is business so business has to be digital. We’re going to deepen our capabilities around research analytics, social media, influencer …

HCB Health Partner and CCO Nancy Beesley Joins Half Helen Foundation Board of Directors

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AUSTIN, Texas — Dec. 18, 2018 — HCB Health, a leading U.S. healthcare advertising agency, is proud to announce that the nonprofit half Helen Foundation has appointed Nancy Beesley, HCB Health Partner and Chief Commercial Officer, to its board of directors.  The half Helen Foundation provides vision, hearing and scoliosis screenings to low-income elementary school children, connects their families with medical care, and advocates for improvements in screening practices. “With over 10 years working in ophthalmology and audiology, and a daughter with severe scoliosis,” says Beesley, “I am thrilled to have the opportunity to combine my personal and professional passions working with the half Helen Foundation. Prevention and early detection can mean everything for a child’s future” she adds. “We already have a great working relationship,” says Chelsea Elliott, founder and Executive Director of …

How We Made Proton Therapy Definable Through Listening

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When it comes to a patient’s understanding of proton therapy, it is crucial to listen to concerns to truly gauge knowledge or gaps in comprehension. In other words, what do patients need to know to make an informed decision when they’ve just received the diagnosis “You have cancer”? And how do they go forward with prescribed protocols like proton therapy with confidence? We recently collaborated with Texas Center for Proton Therapy and conducted an online social listening exercise to gather an understanding of what caregivers and patients know about proton therapy. What we learned was astonishing: Less than 85% know about this alternative to traditional radiation therapy. A recent study found that patients, on average, are given only 11 seconds to be heard. When we truly listen, we discover …

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