Quantcast

HCB Health iBooks that Work

Innovating with Apple’s iBooks

We make health care content shine.

Summary
More and more of Alcon’s sales reps, clients and consumers are using iPads to learn and share information. The demand for quickly transforming boring brochures and business information into page-turning interactive content was skyrocketing.

Challenge
HCB Health was an early adopter of iBooks Author in 2011. It was a new tool, and we needed to ramp up quickly to produce several iBooks for surgeons, sales reps and consumers.

Solution
The first iBook we produced for a client caught the attention of Apple. We had used iBooks Author in a way they hadn’t even anticipated, and they were intrigued by our integration of HTML 5. They contacted us to ask for suggestions on how to improve the tool, and many of our suggestions were implemented. The iBook is still featured on the Apple site today as a best-in-class example of business marketing content.