HCB Health What’s Wrong with Your Medical Device Marketing Strategy?
What’s Wrong with Your Medical Device Marketing Strategy?
Posted by Sarah Hudgens at 11:00 am, October 28
In her new feature article on PM360, HCB Health’s Executive Vice President Amy Dowell argues that making faulty assumptions is the reason much medical device marketing falls short. Knowing what assumptions to avoid is key to marketing success:
“The best defense is a strong offense, so take some notes from other marketing organizations that have attempted to launch enviable brands and categories—and failed—before you step into the same trap of making false assumptions.”