HCB Health What’s Wrong with Your Medical Device Marketing Strategy?

What’s Wrong with Your Medical Device Marketing Strategy?

Posted by Sarah Hudgens at 11:00 am, October 28

In her new feature article on PM360, HCB Health’s Executive Vice President Amy Dowell argues that making faulty assumptions is the reason much medical device marketing falls short. Knowing what assumptions to avoid is key to marketing success:imgres

“The best defense is a strong offense, so take some notes from other marketing organizations that have attempted to launch enviable brands and categories—and failed—before you step into the same trap of making false assumptions.”

Read the full article here to learn how to turn specific assumptions into marketing success. And contact us to discuss how we can help elevate your medical device marketing strategy.

Comments (0) | Tags: Amy Dowell Marketing Medical Device Marketing Medical Devices PM360 Strategy

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Sarah Hudgens

Sarah "Hudge" Hudgens is our quality assurance guru and social media shark.

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