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HCB Health Patient Apps Provide Positive Impressions for Your Pharma Product

Patient Apps Provide Positive Impressions for Your Pharma Product

Posted by Joe Doyle at 1:44 pm, September 29

 

Pharma brands consistently try to find new ways to promote satisfaction. Has your brand evolved from a script-only business to a therapy solution using digital tactics? Here’s one way it can.

 

Do you ever rub your itchy eyes in the middle of the day after staring at a glowing screen? Maybe your optometrist asked you that same question in your last eye exam.

Chances are both of those hold true, especially if you are one of the 60.8% of adults who spend more than five hours on digital devices each day. But there are things you can do to prevent digital eye strain, such as using proper lighting, blinking more often and following the 20-20-20 rule.

An eye strain app? That sounds ideal for an ophthalmology drug.

TimeFor20, a new app from HCB Health, is designed to help facilitate the 20-20-20 rule of resting your eyes every 20 minutes by looking at an object 20 feet away for 20 seconds. We created it for the greater good, but the solution has legs for any pharma company with ophthalmic indications looking to ensure positive daily reinforcement of the brand.

Healthcare apps for patients can lead to pharmaceutical sales.

According to an IMS study, here are the top apps by category this year. Download the complete report at http://hcandb.com/4up98j

According to an IMS study, here are the top apps by category this year. Download the complete report at http://hcandb.com/4up98j.

Sanofi offers seven drugs and a handful of medical devices for diabetes. Their app, Go Meals, is one of the baker’s dozen outlined by Apple as the best. Given its widespread use, the Sanofi approach likely leads to adherence and better outcomes. And while there are over 165,000 mHealth apps available for patients, it’s still a solid strategy to provide a more well-rounded experience with your therapy.

Keep your medical app simple.

We’ve built apps that have been reviewed by the FDA and others that did not require submission. In both cases, success can be found by building to a specific purpose that fits into a patient’s daily treatment scenario.

Satisfaction with a brand is so much more than just pushing a marketing message to them. A holistic approach will bring patient delight, plus as a healthcare marketer can measure KPIs for downloads and app usage.

 

Leave a comment below or reach out if you’re interested in talking about medical apps for patient health, wellness, detailing and even specialist training.



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Joe Doyle

Joe Doyle is VP, Digital Strategy at HCB Health.

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