global communication strategies
HC&B is a lot like its clients – a company with strong local roots and an ever-growing global reach. We use needs comparisons, differentiated planning and geographically-specific impact surveys to ensure that our clients’ brand positioning and creative campaigns resonate in markets all over the world.
HC&B International Services
- Brand strategy
- Advertising
- Direct mail
- Media buying
- Online marketing
- Translation services
- Localisation strategies
- Product rollout execution
HC&B International Experience
HC&B constantly seeks to balance its global presence with local country needs. The optimal relationship between the two is dynamic and ever-changing; finding it means staying alert and flexible – and engaging as many key players as possible.
Market Understanding Process:
Needs mapping
Route to market plotting
Purchase decision making
Visual impact research
Copy impact research
Featured Projects
V.A.C. Therapy
Global Branding
The development process behind the V.A.C. Therapy Global Brand Guidelines ensured that every major local country was fully involved in the development process: both internal project leaders and all relevant customer groups. The resulting guidelines are being implemented eagerly and the resulting campaigns are impacting strongly in core commercially sensitive markets.
International Leadership Team
Michael Dumigan, Managing Director
Michael has developed global brand strategies, communication programmes and collateral architecture and delivery programmes for corporate organisations including Cable & Wireless, Microsoft Europe and Shell Shipping, and for healthcare businesses including Bristol Myers Squibb (ConvaTec) and KCI.
Alison Squire, Senior
Account Director
Alison’s background combines local, regional and global experience with brands including Lipitor, Seretide/Advair, Avandia, Sensodyne, Lucentis and Chloraprep.
V.A.C. Therapy
