your connection to online audiences
The HC&B Digital Division focuses on delivering effective online marketing and communication solutions for the healthcare industry. The team blends engaging design, powerful back-end tools and persuasive content to build relationships and successfully engage customers. They provide seamless, online communication solutions that are optimized for both clinical and consumer audiences.
HC&B Digital Services
- Digital branding
- Contact management strategy
- User-centered web design
- Content management
- Usability testing
- Web analytics
- Ecommerce solutions
- Search engine marketing
HC&B Digital Experience
Below are some of our interactive marketing initiatives. HC&B Digital provides an array of effective internet marketing tactics that reach physicians, providers, patients, caregivers, families and sales representatives.
Clinical:
eDetailing
KOL
eLearning
Consumer:
Email campaigns
Newsletter programs
Relationship marketing
Featured Projects
Menninger – Capital Campaign Website
A component within Menninger’s “Imagine/Miracles in Mind” capital campaign that won silver at MM&M for “Best Total Integration Program for Small Companies.”
KCI Silver Dressing – Patient Education
Using breathtaking 3-D modeling we produced an interactive way of action to educate patients about how Silver Dressings work.
Digital Leadership Team
Steven Roy, Interactive Director
Steven’s 10+ years of interactive marketing helps clients get the most out of the new digital world of healthcare communications.
Margaret Udell, Senior Interactive Producer
With a strong technical background in direct marketing and interactive production, Margaret has developed a reputation for flawless execution through a combination of thorough attention to detail balanced by an ultra-calm demeanor.
Menninger – Capital Campaign Website