capabilities / hc&b digital

your connection to online audiences

The HC&B Digital Division focuses on delivering effective online marketing and communication solutions for the healthcare industry. The team blends engaging design, powerful back-end tools and persuasive content to build relationships and successfully engage customers. They provide seamless, online communication solutions that are optimized for both clinical and consumer audiences.

HC&B Digital Services

  • Digital branding
  • Contact management strategy
  • User-centered web design
  • Content management
  • Usability testing
  • Web analytics
  • Ecommerce solutions
  • Search engine marketing

HC&B Digital Experience

Below are some of our interactive marketing initiatives. HC&B Digital provides an array of effective internet marketing tactics that reach physicians, providers, patients, caregivers, families and sales representatives.

Clinical:
  eDetailing
  KOL
  eLearning

Consumer:
  Email campaigns
  Newsletter programs
  Relationship marketing

Featured Projects

Menninger – Capital Campaign Website
A component within Menninger’s “Imagine/Miracles in Mind” capital campaign that won silver at MM&M for “Best Total Integration Program for Small Companies.”

KCI Silver Dressing – Patient Education
Using breathtaking 3-D modeling we produced an interactive way of action to educate patients about how Silver Dressings work.

Digital Leadership Team

Steven Roy, Interactive Director
Steven’s 10+ years of interactive marketing helps clients get the most out of the new digital world of healthcare communications.

Margaret Udell, Senior Interactive Producer
With a strong technical background in direct marketing and interactive production, Margaret has developed a reputation for flawless execution through a combination of thorough attention to detail balanced by an ultra-calm demeanor.