capabilities / hc&b consumer

connecting you to patients

The HC&B Consumer Division are experts at communicating directly to patients. From branding to direct response this team knows how to speak to individuals seeking to fulfill a healthcare need. Their strategic intelligence brings a unique discipline to develop an intimate relationship with consumers.

HC&B Consumer Services

  • Brand strategy
  • Advertising
  • Direct mail
  • Direct response
  • Media buying
  • Online marketing

HC&B Consumer Experience

Below are some of our clients listed by industry segment. By discovering what we’ve done for them, you can imagine what we can do for you.

Payors:
  Optima Health
  Scott & White Health Plan

Hospital Systems:
  Scott & White
  Tenet

Specialized Healthcare:
  The Menninger Clinic
  Senior Safe at Home
  Solis Women’s Health
  Texas Oncology

what we do
hcb clinical

hcb digital
hcb london

Featured Projects

Scott & White Health Plan
How does a regional HMO compete against big national brands? HC&B helped position Scott & White Health Plan by focusing on their strength of customer service. “Texas Friendly” reminded consumers that SWHP would take better care of their needs.

The Menninger Clinic
As an internationally recognized psychiatric center of excellence, the Menninger Clinic asked the HC&B consumer team to help change the stigma associated with mental health. A national print, collateral and web campaign launched around the theme “Miracles in Mind.”

Consumer Leadership Team

Lloyd Sheep, SVP
In Lloyd’s world, it all starts with data to help build carefully calibrated brands and campaigns that connect with consumers.

Kim Carpenter, Account Director
Kim leads a marketing team that listens to consumers and responds with programs that directly impact sales.