capabilities / hc&b consumer

connecting you to patients

The HC&B Consumer Division are experts at communicating directly to patients. From branding to direct response this team knows how to speak to individuals seeking to fulfill a healthcare need. Their strategic intelligence brings a unique discipline to develop an intimate relationship with consumers.

HC&B Consumer Services

  • Brand strategy
  • Advertising
  • Direct mail
  • Direct response
  • Media buying
  • Online marketing

See What Healthcare Can Be™

HC&B Healthcare Communications

HC&B Consumer Experience

Below are some of our clients listed by industry segment. By discovering what we’ve done for them, you can imagine what we can do for you.

Specialized Healthcare:
  Austin Gastro
  The Menninger Clinic
  Senior Safe at Home
  Solis Women’s Health
  Texas Oncology
  US Oncology

Payors:
  Optima Health
  Scott & White Health Plan

OTC:
  FloraGLO Lutein
  ICaps

Featured Projects

Texas Oncology
Faced with multiple well-known competitors, Texas Oncology asked HC&B to reposition their brand. Inspired by the company’s dedication to bringing high-quality cancer care to patients in their own communities, HC&B created the empowering “I Can Fight” advertising campaign, which promotes the brand promise that Texas Oncology is how Texans fight cancer.

Scott & White Health Plan
How does a regional HMO compete against big national brands? HC&B helped position Scott & White Health Plan by focusing on their strength of customer service. “Texas Friendly” reminded consumers that SWHP would take better care of their needs.

Consumer Leadership Team

Lloyd Sheep, SVP
In Lloyd’s world, it all starts with data to help build carefully calibrated brands and campaigns that connect with consumers.

Kim Carpenter, Account Director
Kim leads a marketing team that listens to consumers and responds with programs that directly impact sales.