capabilities / hc&b clinical

your connection to healthcare professionals

The HC&B Clinical Division is a group of individuals whose sole mission is to connect products and services to physicians, nurses and clinical administrators. From medical device manufacturers to pharmaceuticals and biotech, this specialized group knows the intricacies of their clinical audiences.

HC&B Clinical Services

  • Brand promotion
  • Clinical education
  • Managed care marketing
  • Professional/KOL development
  • Sales force effectiveness programs
  • Media planning and buying

HC&B Clinical Experience

Below are some of our clients listed by industry segment. By discovering what we’ve done for them, you can imagine what we can do for you.

Medical Device:
  ANS
  DJ Ortho
  KCI Surfaces
  KCI V.A.C. Therapy
  Sound Surgical

Pharmaceutical:
  Agennix
  Encysive
  Pfizer

Biotech:
  Exagen
  Luminex
  StemSave

what we do

hcb consumer
hcb digital
hcb london

Featured Projects

Encysive Pharmaceuticals
Encysive Pharmaceuticals chose the HC&B clinical team to help launch its flagship product Thelin. Designed for the treatment of Pulmonary Arterial Hypertension, Thelin would face tough competition in this space. HC&B created a campaign that highlighted Thelin's survivability data for its upcoming launch.

KCI V.A.C. Therapies
In 2007, HC&B helped KCI launch its newest innovation for Negative Pressure Wound Therapy. After defining positioning and messaging, the strategic team rolled out new branding for the InfoV.A.C. and ActiV.A.C. across advertising, sales promotion and microsites.

Clinical Leadership Team

Nancy Beesley, EVP
With 20 years of pharmaceutical and medical device experience, Nancy’s clear, concise strategic thinking delivers impressive results every time.

Amy Smith, Account Director
Amy leads a clinical marketing team that knows how to drive marketing objectives with flawless execution.