your connection to healthcare professionals
The HC&B Clinical Division is a group of individuals whose sole mission is to connect products and services to physicians, nurses and clinical administrators. From medical device manufacturers to pharmaceuticals and biotech, this specialized group knows the intricacies of their clinical audiences.
HC&B Clinical Services
- Brand promotion
- Clinical education
- Managed care marketing
- Professional/KOL development
- Sales force effectiveness programs
- Media planning and buying
See What Healthcare Can Be™
HC&B Healthcare Communications
HC&B Clinical Experience
Below are some of our clients listed by industry segment. By discovering what we’ve done for them, you can imagine what we can do for you.
Pharmaceutical:
Agennix
Alcon Labs
Encysive
Pfizer
Biotech:
Exagen
Luminex
StemSave
Featured Projects
Alcon INFINITI Vision System
Alcon Laboratories approached HC&B in 2009 to develop a campaign for the INFINITI
® Vision System with OZil
® IP – the most technologically advanced phacoemulsification machine for cataract surgeons. To maintain a global market leadership position, it required an integrated market-leading campaign spanning journal advertising, convention promotion,
web and more.
KCI V.A.C. Therapy
In 2007, HC&B helped KCI launch its newest innovation for Negative Pressure Wound Therapy. After strategically developing positioning and messaging, the team rolled out new branding for the InfoV.A.C. System and the ActiV.A.C. System with an integrated approach through digital, print and sales promotion channels.
Clinical Leadership Team
Nancy Beesley, EVP
With 20 years of pharmaceutical and medical device experience, Nancy’s clear, concise strategic thinking delivers impressive results every time.
Amy Smith, Account Director
Amy leads a clinical marketing team that knows how to drive marketing objectives with flawless execution.
Alcon INFINITI Vision System
KCI V.A.C. Therapy