When we launched HC&B as a healthcare-focused marketing company, we got a lot of skepticism from our peers. Most ad agencies in this town are generalist shops (many working with tech clients) and most healthcare agencies are clustered around the pharmaceutical industry in the northeast and Chicago. Healthcare only? In Austin?  It’ll never fly! But given HC&B’s 25%+ annual growth, it turns out we’re onto something. We think that’s because of Austin’s unique nexus of technology expertise and creativity.  

Healthcare is undergoing a revolution, largely fueled by advancements in high-tech medical devices, high-science pharmaceuticals, genetic engineering and diagnostics. Austin provides us with both employee talent and client opportunities for healthcare technology marketing. Austin’s well-deserved reputation as a top creative city also helps us to recruit talent with a fresh alternative to the often formulaic world of traditional healthcare advertising. Both B2B and B2C clients find HC&B’s creative approach both unexpected and effective.

Kerry and I found affirmation of our creative culture last Fall, when we picked up a coveted Medical Marketing & Media Award for HC&B’s Texas Oncology print campaign. There were 1500 attendees at that Tavern on the Green event and only twelve Golds were given out. Eleven of ‘em went to Chicago or New York agencies, but one went to that upstart Austin shop called HC&B.

It’s enough to make you sing Home With The Armadillo.