Rankings Published by Medical Marketing & Media

AUSTIN, TX (July 8, 2008) HC&B Healthcare Communications, the leading healthcare marketing agency in the Southwest, has been ranked one of the top 60 healthcare firms in the nation in Medical Marketing & Media’s annual “Agency Issue” review, published this month. HC&B is already listed among the country’s top-25 independent healthcare agencies.

The new rankings, based on estimated revenue for 2007, place HC&B among some of the largest advertising networks in the U.S. and reflect the value of the agency’s distinctive approach to healthcare communications. HC&B serves the entire healthcare sector, including manufacturers (of high-tech medical devices, high-science pharmaceuticals, diagnostics, genetic engineering products); providers (physician groups, allied healthcare professionals, hospitals, managed care organizations, insurers); and consumers (patients, caregivers).

“Our deep understanding of how each healthcare sector relates to and influences the others is an important differentiating feature of our agency,” said Kerry Hilton, president and CEO of HC&B. “We see healthcare as a continuum and we see healthcare communications through a very different lens from other agencies.”

One of the fastest growing agencies in its field, HC&B has maintained a compounded 25 percent annual revenue growth since its inception in September 2001. Capitalized billings for 2007 were $26 million.

HC&B’s financial growth has tracked its parallel growth in accounts, service offerings and geographic presence. The agency won eight new assignments in the past year, adding accounts from Agennix, Advanced Neuromodulation Systems (ANS), Encysive Pharmaceuticals, Luminex Corporation, the Menninger Clinic, Optima Health, Senior Safe at Home, and VASER Lipo. The agency also launched a new division – HC&B Digital – and is in the final stages of establishing a London office to provide integrated global resources to a growing base of international clients.

HC&B’s work has won several awards in recent U.S. and global ad competitions, including an MM&M Award from Medical Marketing & Media and, most recently, four International Awards of Excellence from the Healthcare Communication and Marketing Association.

In addition to those already named, HC&B’s clients, both domestic and global, include Kinetic Concepts, Inc. (KCI), Exagen Diagnostics, Solis Women’s Health, Sound Surgical Technologies, Kemin Health, Texas Oncology, the Scott & White Health Plan, Tenet Healthcare Corporation, Ponder & Co., and The Scooter Store. Agency services include advertising, research, interactive marketing, media planning and buying, trade show planning and promotion, clinical education, and speakers bureau development.

AUSTIN, TX (July 2, 2008) HC&B Healthcare Communications, one of the nation’s top 25 independent healthcare firms, has hired Erica Stevenson as account coordinator.

She will be working on the agency’s wide-ranging accounts, including managed care, physician medical groups, and hospital and diagnostic centers. She reports to Kim Carpenter, account director.

“Erica’s attention to detail will offer great support to our many accounts, which represent the full healthcare spectrum,” said Kerry Hilton, the agency’s CEO and creative director.

Before joining HC&B Healthcare full time, Stevenson, 21, worked as an account services intern for six months. Last year, during her 2007 summer break, she interned in the media department at SicolaMartin, an advertising and marketing subsidiary of Young & Rubicam Brands.

Stevenson received a B.S. in advertising from The University of Texas at Austin. She also served as vice president of Texas Lassos, a women’s service organization on campus dedicated to contributing to the University and Austin community. She lives in Austin, Tex.