NEW YORK, NY (November 26, 2007) MM&M, a monthly business publication specializing in healthcare marketing, held its annual awards show on November 1, 2007 in New York City. HC&B Healthcare Communications from Austin, Texas took home gold and silver awards and was honored as a finalist in numerous categories.
The MM&M Awards 2007 show was a black tie gala held at Tavern on the Green overlooking Central Park. Other agencies at the show included international names such as DraftFCB, Euro RSCG, Ogilvy Healthworld and Saatchi & Saatchi Healthcare. Of more than 750 entries, only 24 gold awards were given.
For the category of "Best Individual Product Advertisement in Consumer Press," HC&B received a gold for their Texas Oncology "I Can Survive Cancer" ad. HC&B also received a silver in the "Best Total Integration Program for Small Companies" category for their Menninger "Imagine/Miracles in Mind" campaign. In six other categories, HC&B was honored as a finalist for their work on Texas Oncology, Menninger and Cypress Fairbanks Medical Center.
Kerry Hilton, president and CEO of HC&B accepted the awards at the event. "As a mid-size healthcare shop," said Hilton, "it felt great to share the limelight with much bigger agencies. I'm really proud of that."
AUSTIN (November 26, 2007) HC&B Healthcare Communications has landed another innovative account. Sound Surgical Technologies, LLC is the creator of the VASER® System. The VASER LipoSelection® procedure uses ultrasonic technology for aesthetic surgery that minimizes tissue damage during procedures and reduces post-surgical discomfort.
HC&B is working with Sound Surgical to reposition the VASER brand in the clinical marketplace, as well as refresh the Sound Surgical corporate brand. HC&B will also help Sound Surgical launch a new, nationwide PR and marketing campaign to consumers.
"HC&B is a good fit for us," said Kristy Matteson, Marketing Manager at Sound Surgical, "They not only know the clinical side of healthcare, they know how to talk to consumers."
AUSTIN (November 26, 2007) HC&B Healthcare Communications has added Ryan Landry to their growing design team. Landry, who graduated from Texas State University in 2006 with a degree in advertising, first came to HC&B through their internship program. Following that, he was hired on contract for six months. Now, he has been added to the team full-time.
Landry works on a wide variety of accounts including ANS, Exagen, KCI, Menninger, Solis, Scott & White Health Plan, Cypress Fairbanks Medical Center and Texas Oncology.
"Hiring Ryan full-time was simply the next logical step for us," said David Walker, Creative Director at HC&B. "He is more than apt at handling the diverse range of clients we serve."
